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Zef Eisenberg
Zef Eisenberg, photographed in July 2017, just one year after a “near fatal” accident at Elvington Airfield
A millionaire fitness company founder died trying to break a British land speed record.
Zef Eisenberg, who launched Maximuscle, died at Elvington Airfield, near York, where in 2006 former Top Gear host Richard Hammond crashed.
Emergency teams were called after reports of a “serious collision” around 16:30 BST on Thursday.
Eisenberg, 47, of Guernsey, was involved in a “near fatal” crash at 230 mph at the same airfield in 2016.
His family confirmed his death to the BBC.
Mr. Eisenberg led the Madmax Race Team, which attempts speed records with motorcycles and cars.
Before his previous accident, in which he suffered 11 broken bones, including his pelvis, he had set other speed records at the airfield.
He returned to racing in 2017, despite concerns that he would never walk again.
In 2019, Eisenberg set the “flying mile” record at Pendine Sands in Wales, stealing the crown from actor Idris Elba, who had broken the record himself in 2015, after it had been held since 1927, when Sir Malcolm Campbell set the record. He passed.
