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It’s a great day for Casa del Ratón.
Disney executives estimate that closing its six theme parks worldwide will likely cost the company more than $ 1 billion in profit.
The Shanghai complex, which is co-owned by a Chinese state-owned company, is a source of income. Opened just four years ago, it is a half-day drive from some 300 million people.
But for three months, the recently opened Toy Story games, and the other rides, have been idle. There were no reported cases among park staff or visitors, but it closed anyway.
Speaking to the senior staff here, it is clear that there is great anxiety about keeping that number zero. The restrictions in force for today’s reopening give an idea of what could happen in Florida, California and other places where Disney hopes to resume its theme park business.
The number of guests will remain at around 30% of capacity, apparently a limit required by the government.
Temperature checks are underway. Visitors stand in yellow squares with duct tape for their photographs, to make sure they are more than two meters away.
Other parts of Disney’s global business have benefited from changing habits during the virus outbreak. Disney’s new streaming service, Disney +, where it makes new content available exclusively, has seen subscriber numbers soar.
But at the same time, the company knows it could take years to recoup lost revenue by removing most of its content from other platforms, such as Netflix.
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