TOGG price to compete with internal combustion C SUVs

Economy

11:19 27.12.2020(Updated 11:33 27.12.2020) Shorten the URL

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Karakas, Senior Manager of Turkey’s Automobile Enterprise Group (TOGG), “The combustion in many C-segment electric vehicles that we have before us when we go to market will be SUVs. So we have to be able to compete with them in terms of our price, “he said.

The executive director of the Automobile Enterprise Group (TOGG) of Turkey, GurcanTurkoglu King, now that the occasion is also touted as the anniversary of the introduction of the car in Turkey with the TOGG brand, tOGGer, the AA correspondent in the center of Gebze, answered questions about the latest developments in the project.

Stating that the responsibility on them has increased since the promotional event and that they have been working very carefully day and night in implementing the plans in the projects step by step, Karakaş said: “We say day and night, believe us, we do not sleep for excitement. We continue with all our excitement. but in the true sense of the world’s correct window of opportunity of time, on the one hand, what we are trying to deploy in the world is not Turkey, “he said.

Karakaş said that in the first period of the epidemic the home work system was changed and then the hybrid work system, but since we are a more agile company, a lighter company, everything is under one roof, we make very quick decisions and we adapt step by step. “We successfully left behind two issues that we can call milestones, which are important to us.”

Karakaş said:

• The first of these was the start of construction of our facility in Gemlik, the second was that we entered into a joint venture with Farasis, which is one of the best in the world in battery technologies, within the framework of our project, and declared its intention with a letter of intent. Other than that, if we quickly go over it, what was in this plan? One; In addition to technical issues related to our product, the selection of suppliers was made. We have completed this. Latest; We started working on functional tests, initial samples and prototypes together with suppliers. And of course, in addition to all of them, we had activities to develop and strengthen our brand. There is also the mobility ecosystem, our smartphone, you know, we have created with it next to the car, Turkey’s mobility ecosystem that we call the core, it was the implementation of the first stage of the mobility ecosystem. For example, there was a selection of start-ups that would be included here, which add value to us, add value to our country with us, and we are progressing step by step in them.
• (Risk of severe earthquake in the Marmara region) Together with six academic experts in this field, we started and are completing our field strengthening work there, taking their opinions. To give an example, so far we have used about 25 thousand ground reinforcement weapons. ‘What is this?’ If we add them to their extremes, we have three 50-story skyscrapers that will reach from Istanbul to Ankara, or in another sense, we have built them underground to strengthen the ground. What is this? This is our rock that is not actually there, but that we have artificially created. In that sense, we remain aligned with our plans.
• (Karakaş, who shared the information that they will start the buildings they will build on the soil reinforcement from the first weeks of January) Because now after the soil is completely excavated, the reinforcing straps are put in and the lean concrete is poured, we are at that stage. Therefore, we mark the end of 2021 in total for that period. Remember that the same thing happened at the beginning of the construction ceremony. Therefore, by the end of 2021, we will have completed the construction portion of the event. This does not mean that the factory is finished, it is finished. Because there is the installation of equipment that runs in parallel with it, and we have already started the acquisition, operation and development of the equipment. For example, we have already placed orders for the dry cleaner.
• As you would appreciate, we are not required to elaborate due to competitive advantage. But we have studied it a lot. What do people prioritize and give importance to after the pandemic as behavior? We will have 1-2 applications on them, we can already know. Two; This will not be a problem for a year or two. It is very likely that in the coming periods the needs will be reflected in this framework. If we take a look at the start-ups we are looking for, especially in the framework of the mobility ecosystem, there are also those that work in health technology. So there are great ideas out there and the beauty that startups bring to the mobility ecosystem is here.
• When we look at 75 of our 100+ member providers, especially Turkey and TAYSAD, I say that with pride. Other than that, we consider that the remaining 25 percent have no parts or technology generated or economies of scale in one million units worldwide in Turkey on products that cannot be caught in Turkey. But we also have product localization efforts that we believe are of strategic importance to them.
• We started out as cars in Turkey, the intellectual property rights of Turkey when we fill our car with gold, national, originating from a company, we are talking about a brand. We set the domesticity rate at 51 percent from the moment we left. First we made a promise to ourselves, to our friends, to our governing body, and second, we promised our status. When we look at 51 percent, is that a good number for electric vehicles, especially those with newly developed technology, connected vehicles? Yes. We promised this 51 percent from the starting point, and in the next few years we will reach 68 percent in 3 years. Plus; When we look at the location rates of passenger cars produced in our country over the years, we will see that this figure varies between 20 and 63 percent.
• There are some industries that have experienced this from the beginning. Like the change that happened to him. We also know them. For example, they have cell phones. With the development of technology, if it happens to cars and mobile phones, we see their future and this transformation has begun. When we look at it in that sense, the car is no longer a vehicle used to go from point A to point B. Every day it gets smarter, its skills and abilities are more and more and more. In that sense, you need to design the car differently while doing this setup from scratch. Again, in our statements, we say the following; “We are a technology company whose first product is a car, a smart device.” Because making cars is not enough in today’s global competition. Therefore, the smart vehicle that we have built must be covered with next-generation technologies, right from the start. You also need to understand you, us, the user. So he needs to be empathetic. You have to be smart to do this. When we look at it technologically, it should be connected, it should be ready for autonomous driving. Plus; electrification at the best level, such as the highest level of technology. It should also be open to sharing. Now when we combine the initials of the English words, we register it too, extracting the word ‘USE CASE’ (user-oriented, smart and empathetic, connected, autonomous, shared and electric). When we define ourselves globally, we call it a global mobility solution provider and we’ve registered it. Because this also gives a very clear description of what we do. We have it registered both in Turkey and abroad. As we describe this abroad, we can explain in a word what we do.
• When we left, we were aware of it; To catch global competition, we must establish above-average performance, above-average experience, and above-average competition. To do this, we set out to find the best product development engineers, the best quality engineers, the best technical buyers, the best brand managers, the best in their business, we look for them with a magnifying glass and take them with a grain of salt. The whole truth is that I did not find in Turkey. Because Turkey is still not looking abroad for that kind of technology, they have gone to Turkey, worked in the company, gained experience and now we have found friends already working like 14 of us. We provide reconciliation to return to Turkey in the next few weeks, we have 3 more friends. This is a great wealth for us.
• Of course, the infrastructure of electric vehicle charging stations and infrastructure must be established in time. If we look at the right time for this, the infrastructure of those charging stations must have formed from the moment the vehicles start to hit the market. When you look at it, just as there is a consensus between our state and government departments on our project on this issue, there is also a consensus on the charging stations and everyone is working hard to get the charging station infrastructure ready for the purposes of 2022.
• (Previously it does, ‘because Turkey will provide the C-segment SUV of the car with the period when price competition in the market’ explains) Let me tell you the logic of this. Why do we put it that way? Think of it this way; When we arrive in Turkey in 2022 or 2023, will thousands, tens of thousands of electric vehicles be in this market? It wont happen. So who can we get market share from? It is one of the equivalent vehicles on the market at that time. Now when we look at those equivalent vehicles, there are internal combustion SUVs in the C segment. When we enter the market, we will be faced with internal combustion SUVs in the C segment instead of electric vehicles. Therefore, we should be able to compete with them in terms of price. When calculating this, when doing this, we also consider the following when planning this. There is also a cost that we call the total cost of ownership. That is, when you buy an internal combustion vehicle, you will take it into service two or three times a year. Diesel and gasoline have costs. The situation is different in electric vehicles, electric vehicles will need service every 2 years or perhaps every 3 years. When it says more fuel, the cost of fuel is very different, there is a difference between the cost of electricity and the cost of the internal patched vehicle. Still, we are working on price positioning without prioritizing them.
• First, we believe in the benefits of doing everything at the right time. Yes, the right time to go on sale and pre-order is a certain period of time after mass production vehicles are released, before they go on the market. It may be four months ago, six months ago, eight months ago, but not two years ago. In other words, let our product come out, let users and our target audience taste it and like it, and then literally “I like it, I want it.” say