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Culture and Tourism Minister Mehmet Nuri Ersoy stated that a ‘V’ exit in tourism is expected in 2021 and said: “The number of cases is rapidly decreasing. Starting this week vaccination will begin. We believe that the season will start from April “. The tourism sector “used to difficult times, an industry with experience”, according to the definition of Minister Ersoy, ‘Go Turkey’ since the end of February, said that the 81 sites of the province will be introduced in Turkey. Ersoy said: “There are no branded hotels that have changed much hands. It does not seem correct to me to associate them with the pandemic,” he said to the news that many hotels in the sector are for sale.
The Minister of Culture and Tourism, Mehmet Nuri Ersoy, shared the ministry’s activities for 2020 and the targets for 2021 with representatives of Ankara newspapers and televisions. Ersoy Ministers, 80 percent in the number of visitors worldwide by 2020 the tourism sector, closing with 88 percent revenue contraction, noting that Turkey will end up in a better position, “Turkey’s tourism will close this year with a contraction of 15.5 million tourists and 70 percent It seems that it will close with a contraction of 68 percent, with a return of 20 percent against a contraction of 88 percent in the world, exceeding $ 11 billion in income “. said. Highlighting that they expect a ‘V’ exit in the sector in 2021, Ersoy said: “We will go below the figures of 2 thousand in March and one thousand in April. We believe that the season will open from April. We hope that this year we will exceed the 31 million tourists and the 23.3 billion dollars in revenue. ” Stating that the sector that has recovered the fastest after the crisis is seen to be the travel sector, Ersoy said that “in Asia, the ‘V’ exit is happening too much.”
15.5 MILLION TOURISTS
In summary, Ersoy said: With the pandemic in the world, the number of international visitors decreased by 80 percent and tourism receipts decreased by 88 percent. When we look at Turkey, 80 percent contracted by our competitors, tourism in Turkey will attract 15.5 million tourists this year and a contraction close to 70 percent. It looks like it will close this year (2020) with a 68 percent contraction with a 20 percent return versus an 88 percent contraction in the world, topping $ 11 billion in revenue.
‘WE CREATE A MULTI-STRONG AGENCY’
Why do we perform 15 percent better than our competitors? This happened thanks to the Tourism Development Agency (TGA). TGA is an organization that has existed for a hundred years, it began to be established a hundred years ago in countries with high tourist income. Includes professional promotion specialists. Advertising changed shape in the world. New technologies and new communication models were implemented. The promotion is not only done in the form of advertising. Now, in tweet, the comments made by certain editors, opinion leaders, youtubers, social media phenomena about you, controlled-uncontrolled, positive-negative articles, opinions, these should be followed by a professional unit and immediately responded and directed. In this sense, we established a very solid agency. Turkey was the most effective country in the world in terms of tourism and the country with the most intensive advertising. It allowed us to close the results with a better performance than rival countries, both due to the financial measures we have taken and the timely implementation of the tourism development agency before the crisis began.
INTELLIGENT INTELLIGENCE IN PROMOTION
TGA is rolling out a new technology starting in 2021. Smart intelligence works on the goTurkey.com site. More than 100 news portal with news about the possibility of doing Turkey is being followed by strictly intelligent intelligence. The system follows the communication news about the tour operators with the largest offer of passengers in the world. It is also in contact with sites where data on passenger habits can be obtained. And quickly analyze and take the brand-related positive and negative orientation in Turkey promotion priorities accordingly. Record your previous visits. It shows you prioritized ads accordingly. It is one of the most visited sites in the world by far.
SECOND STAGE OF THE PROMOTION
We follow a different method in promoting products. First, almost 50 products are introduced. Currently more than 30 cities are processed. We will have processed 81 provinces by the end of February. Everyone was trying to advertise and get their voice heard. With the goTurkey website, we switched to monophonic. We train them on how to make videos and what kind of content they should focus on. We create promotional content for 81 provinces.
THIRD STAGE IN PROMOTION
When we go to the third stage, we will identify the potential target countries, how we reach them, how we create air traffic, this will be the last stage. And in this way, we will provide both the diversity of guests, we will provide diversity of products, and we will spread tourism to 81 provinces.
3 THOUSAND PEOPLE WILL INTRODUCE
We received more than a thousand editors, Youtubers, social media phenomena about public relations in our country, and we assured them that they would publish. This year we will increase this figure much more, we will exceed 3,000 figures. Over time, we believe that organic promotion will lead to advertising promotion.
WHY NOT A PANDEM
(The claim that many hotels are on sale) People can put it on sale to create a market for price. Is there a branded hotel or not? Places that will be well evaluated when the market is formed. When you get to the roots of the hotels that changed hands, you see that they started from the pre-pandemic past. Turkey is not the first tourism crisis. This is a global crisis. And when we look at the exit scenarios, we see the travel industry as the fastest improving sector. You can make a healthy forecast by following developments in Asia. The exit of V is happening too much in Asia.
Let’s get ready for the new Göbeklitepe
Let’s get ready for the new Göbeklitepe. We will do a presentation in a few months. Probably the region of Urfa will be for us like the pyramids of Egypt are. This will be the archaeological work of the year. It will be one of the most important projects in this world. We explain the action plan in 6 months.
A new era in excavation
There are 157 excavation chiefs in Turkey, of whom 32 are foreigners, 125 domestic units spearheading excavations and excavations in total by the end of next year, Turkey will be brought into the 12-month excavation program. Let me tell you the excavation president’s quotes, “Turkey has ushered in a new era in archaeological excavations,” they said. Next year, we will hire more than 700 archaeologists and art historians when we are 125 excavation presidencies.
Yield increased 92% on skid plates.
We have developed a performance management system in protection boards. We’ve reduced the shield plate completion process from 90 days to less than 30 days. We increased performance by 92 percent. If a stage is not passed within a certain period of time, the file is centralized and examined and concluded immediately. There are no more files pending.
