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In the early days of 2020, the brand’s CEO, Makoto Uchida, met with Nissan dealers and partners and gave the message to speed up the revival of the company. Towards the end of this month, the brand will announce a drastic cost reduction plan.
Nissan CEO Makoto Uchida
According to the source that Reuters claims to be from the company, the Japanese company will focus on the markets of the United States, China and Japan, leaving markets such as Europe in line with the drastic cost reduction strategy. The operational performance plan will be launched on May 28. Beyond this situation, the aggressive expansion policy of Carlos Ghosn, the former CEO of the company, will be resolved. This new strategy will make the brand cheap and discounted, especially in markets like the US. USA
The goal of the new 3-year plan, according to the source, is to renew connections between the brand’s distributors and the product range. Nissan will again make money as a profitable company. The locations planned to be implemented in the plan are highlighted as the United States, China and Japan. The range of the brand’s products in the United States consists of models that are between 3.5 and 5 years old. In particular, the first step in this strategy is expected to be model innovation, at least for the US market.
Focusing on Nissan’s American, Japanese, and Chinese markets doesn’t necessarily mean a pullout from other markets. The Qashqai and Juke models, which are especially successful in Europe, will protect the brand’s existence. In Asia, Nissan continues to increase its sales in Thailand and the Philippines.
If the brand approves this information from the Reuters source, Nissan will announce its decision to close 14 factories in July. This will reduce the brand’s global production from 7 million to 5.5 million units. With this restructuring plan, the brand will have fewer partnerships with Renault and Mitsubishi with which it is a partner, and more partnerships.
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