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The food and beverage sector, which closed again in the process of the coronavirus, passed into the second wave. During the normalization process that followed the closure in March, 15 percent of restaurants were unable to reopen their shutters. During this period, many restaurants do not even accept orders online, saying that it is not worth burning the stove.
The campaigns gained momentum to reduce the effects of the second wave, which is only open to takeout services. Getir Yemek eliminated the referral service fee, which is 10 percent, on all restaurant orders through the end of January 2021. Getir Yemek Senior Manager (CEO) Batuhan Gültakan said the biggest problem with the pandemic was in the food and beverage industry and they removed the commission to support their stakeholders. Gultakan, explaining that quarantine period, the average budget package in Turkey, 45 per order, while in luxury restaurants has announced that up to $ 500 and orders are advanced. Batuhan Gültakan gave the following information about Getir Yemek at the meeting he held:
HOME ORDERS INCREASED 50 PERCENT
* Getir Yemek was established in February 2019 as the first Getir service to operate in a different field.
* Currently, there are about 15 thousand restaurants registered in the system.
* Considering the importance of regular cash flow to restaurants, GetirYemek posts restaurant earnings to your accounts until noon the next day. Provides campaign support to restaurants to increase demand for takeout. In these campaigns they offer additional discounts as well as the discounts offered by restaurants.
* Currently serving 7 cities, including Istanbul, Ankara, Bursa, Izmir, Eskişehir, Antalya and Denizli.
* Collaborate with more than 15 thousand restaurants. It will rapidly expand to new cities in 2021.
* More than 10,000 restaurants have joined the system since March. 5 thousand of these restaurants have been included in the ecosystem in the last 2 months.
* During the pandemic period, users mainly turned to orders for kebabs, hamburgers, pizzas and desserts.
* Most of the orders in Istanbul come from Beşiktaş, Kadıköy, Şişli, Kozyatağı and Bakırköy.
* Home orders have increased by 50 percent in the last 2 months.
