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Loyalty offered by companies to their customers Some of the points on your cards are December 31st. will expire. As for flight miles, airlines are extending the validity dates of the miles claiming that there are travel bans due to the new type of corona virus (Covid-19) epidemic this year. In this context, consumers need to control the information in their accounts.
Many companies like clothing, markets, airlines, fuel oil earn points for their customers. While some of the money points earned by customers are reset at the end of the year, some of them lose their validity.
Some of the consumers may become victims because they do not know that their points will be eliminated at the end of the year. The consumer associations, for their part, want the points that are eliminated at the end of the year to be remembered to the consumer at least two months before December 31 and that they are used within the scope of the needs by distributing the points in time. Companies provide information through text messages or email so as not to victimize their consumers and encourage them to buy.
“MUST BE DISSEMINATED”
President of the Federation of Consumer Associations (TÜDEF) Aziz KoçalHe pointed out that consumers should control the time of use of their flight miles and the points accumulated on the cards issued by companies and banks.
When mentioning that most points have a certain period of use, Koçal said: “If there is a period of use of points and miles accumulated on the cards, companies and banks must inform their customers about the amount and places that can be used before the end of this period two months in advance in the persistent data environment. Thus, consumers can use their money points according to their needs, distributing them over time. “
Stating that “The points on the cards that banks and companies give are the consumer’s right. It should not be limited by time,” Koçal emphasized that the consumer should have the opportunity to use it when they want and need it.
REGULATION REQUIREMENT
Stating that companies and banks have different practices regarding the use of points on loyalty cards, Koçal continued as follows:
“In these practices, most of the time, the consumer is the victim. Therefore, when making a legal regulation on the subject, the consumer must be protected. Consumers must make use of their acquired rights not to be victims, so they must act by reviewing the points accumulated on their cards and knowing if they are transferred to the following year. “
WEATHER LAST DAY JUNE 30, 2021
This year, travel restrictions were imposed for a time due to the epidemic. In this context, Turkish Airlines and Pegasus Airlines have postponed the expiration date of the points, which will expire on December 31, 2020, to June 30, 2021.
FROM 30 DAYS TO 6 MONTHS
According to the Milliyet report, chain markets also add points to their loyalty cards in exchange for their customers’ purchases. But each market has a different application. For this reason, consumers need to call the call centers of the markets where they buy and obtain information. Supermarket chains give customers a point for their purchases, mainly from the campaigns that are carried out in the market.
Although the period of use of these points in some markets is 30 days, in some markets it is up to 6 months. Information such as the period of validity of the points, the amount and the special advantages obtained by that purchase is included in the receipts acquired after the purchase in the markets.
HISTORICAL BORDER VARIABLE
Points are accumulated on debit and credit cards based on consumer spending. Each bank has different practices regarding the date limitation on which points must be used. Consumers may obtain information about the expiration dates of their points from the mobile application of banks or from call centers. This information is also included on the card statements.
BEWARE OF DENSITY!
Honorary President of the Aydın Ağaoğlu Consumer Applications Center He stated that consumers can use the points according to their needs without having to wait for the last day of the year. Emphasizing that attention should be paid to peak hours, Ağaoğlu said: “Consumers should avoid entering the crowd because they will use points during the epidemic period. Non-peak days and hours should be preferred for money points in markets and stores. “.
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