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The automotive industry is, without a doubt, one of the sectors that has suffered from the global coronavirus epidemic.
Suspending auto production in China for the first time in February, the epidemic evolved to a pandemic size, causing European and U.S. auto factories to shut down for a time in mid-March.
The developments also had an impact on the Turkish auto industry and led to a disruption to production in late March.
But last week, both Turkey and car manufacturers have started to open their factories in Europe, with small steps, starting in the second week of May, it aims to continue from where production left off.
A month is not the future of the production sector and Turkey spoke about what affected Toyota Turkey CEO Ali Haydar Bozkurt the development of the automotive market.
‘There are no 6 months of vehicles in front of us’
We have consulted through an online application conversation Booth, the plans they made at the beginning of the year, estimates in 2020 that Turkey is 600 thousand cars and light commercial vehicles in the direction that takes place, but the size of the market in this moment would be to determine the course of the epidemic.
Noting when it is not known when life will return to normal, Bozkurt said: “If life returns to normal after the Feast of Ramadan, the market will find 500 thousand by the end of the year and will reach the level of last year. But stopping production will pose the problem of vehicle availability. It shows that this problem can continue because factories started production with limited capacity. Those who want to buy vehicles in the coming months may not find the vehicles they want at dealerships. ” .
Noting that consumer-side demand can mobilize the used car market, Bozkurt said: “We see that there may be a more cautious act of action against public transportation, vehicle sharing, and air travel. All of this is reflected. on sales on both the used and the zero side. But they will meet the demand on the zero side. ” It may not be a vehicle. There is also a 2-year postponed demand on the fleet side. The fleet companies we interviewed are waiting to buy vehicles. In the coming period, the fleet’s share will increase in total sales. Although there is demand, we believe that sales will decrease because there are no vehicles. “
“HARDWARE OBSTACLES ARE AVAILABLE IN THE CAR REGISTRY FROM EUROPE”
Turkey brought up the issue of unsold vehicles in Europe to solve the inventory problem, which has been a while among industry officials planning on its desk.
In this regard, we refer to the opinion of Toyota Turkey CEO Bozkurt told us that the hardware hurdles ahead of Turkey crowd out the remaining action in Europe.
Stressing that this may not be the case for all brands, Bozkurt said: “We have examined Toyota models sold in other countries in Europe for this. However, we did not bring vehicles from Europe because the team there did not meet expectations for Turkish consumers. ” we can say an obstacle, “he said.
‘Let’s rewrite the tax system from the beginning’
We also spoke to Ali Haydar Bozkurt about the Special Consumption Tax (SCT) amendment applied to the cars she highlighted.
Emphasizing that it is early to talk about taxes today Booth, “The automotive tax system in Turkey does not reflect current technology. 1.6 We must get rid of the liter obsession of the engine. Now, left of luxury vehicle considered as periods at the top of the 1.6-liter engine capacity. We have to rewrite the tax system that hardly anyone else uses in the world. Here, I am talking about calculating the tax instead of lowering the tax. We need to continue a system where the state’s tax revenue does not decrease. “
Regarding scrap vehicle incentives that ended earlier this year, Bozkurt said: “It is necessary to consider the issue of scrap vehicles with the aspect of traffic safety, it is wrong to think only through sales incentives. You should make a permanent scrap vehicle fix that is handled with issues like the environment, safety and fuel economy. “in the assessment.
‘ONLY THE SALE IS ON THE ZERO VEHICLE’
The concept of “social distance”, which has entered our lives with the coronavirus epidemic, has also brought commerce to the Internet. The fact that almost every industry is selling online has made online car shopping a topic of discussion as well.
Toyota Turkey CEO Ali Haydar Bozkurt, after the changes in the regulation of online car sales is not technically shortage, he said.
Bozkurt said: “In current law, the product purchased in e-commerce can be arbitrarily within 14 days. This is not possible in the car. If the car is arbitrarily removed after the vehicle is used, that car will lose its zero mileage function. ” “It is easy”.
140 VEHICLES SOLD IN APRIL
Ali Haydar Bozkurt, referring to Vehicle Sales Month in April, said Toyota vehicles sold in Turkey 130-140.
“We were able to sell in one day under normal conditions for a month in April. Bozkurt said:” The main reason for this was that there were no vehicles at the dealerships due to the cessation of production. “
Claiming that there were drops in recent releases and the introduction of new models, Bozkurt noted that there were no changes to the plans for 2021.
Last week’s online launch introduced by Yaris B-segment Toyota SUV models will be sold in Turkey informing Cruz stand in 2021, while the new Yaris in late 2020 will meet with Turkish consumers. He stressed that Yaris’ arrival at the end of the year was not caused by the coronavirus epidemic.
Toyota Turkey CEO Ali Haydar Bozkurt, also for the rest of the industry in a difficult situation with the fall of sales dealers said they received a series of measures.
In this context, explaining that they suspended fixed payments for 3 months, Bozkurt said that they also eliminated the premium targets determined by their sales targets.
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