The Ministry of Commerce took steps to obtain “legendary discounts”.



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The Ministry of Commerce affirmed that the necessary administrative sanctions will be applied for discounts made with names such as “legendary discounts on Fridays”, where many victimizations by consumers can be experienced, and that the Advertising Board that operates within the Ministry a review of special discount days has also begun.

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The Ministry of Commerce was reminded that during certain times of the year, especially in November, discounts at various rates were offered on many product ranges with names such as “legendary Friday discounts”, “big Friday discounts”, ” super friday “.

In the statement, with the effect of the new type of coronavirus epidemic (Kovid-19), consumers preferred “online distance shopping” because it is easy to access products in a wide variety of numbers and types and at lower prices without limitations of time and place. “However, especially online shopping It can be observed that misleading discounts on certain special days, the interruption of logistics processes due to intensity, the shipment of defective merchandise by malicious sellers or the collection of the price and the non-shipment of merchandise, not making use of the right of withdrawal. ”was evaluated.

Consumers should pay attention to

The statement lists below the points that must be taken into account with respect to distance contracts in which consumers will be a party to avoid being victims and sellers or suppliers to avoid administrative penalties:

“- Before buying, consumers must determine exactly and precisely the goods or services that will satisfy their needs and observe the balance between their budgets and expenses.

– Necessary inquiries should be made from places such as contact information about the vendor or vendor, tax identification number, MERSİS and ETBİS registration, complaint platforms and vendor / vendor customer service if required. The price of the product offered for sale should be compared with the prices of other sellers or suppliers, especially for standard products.

– You should check if there are options such as SSL certificate, 3D security or virtual card payment, which are safe payment methods to buy with the security of the provider’s website.

– With regard to websites directed through social media channels, the reference to the seller’s or supplier’s website must be checked in the address bar.

– Before the payment process, it should be checked whether the preliminary information is provided, including the title of the seller / supplier, the full address, other detailed contact information, the total amount to be paid for the goods or services, the details of the duty of withdrawal and the ways to claim rights.

– In relation to the accuracy of discounts that are supposedly made at very high rates on special days, other vendors or suppliers should be investigated for the price of the same product. “

– Alerts to vendors and suppliers

The statement included the following warnings regarding vendors and suppliers:

“Before entering into a distance contract with consumers, it is important to deliver preliminary information to the consumer through a written or permanent data storage device, to comply with the legal terms of delivery or performance, the use of the right of withdrawal and reimbursement, in order to comply with legal obligations in consumer legislation Pay attention to the stages of stock and product acquisition so as not to cause victimization to the consumer when canceling paid orders for goods or services subject to distance sales for reasons such as not being in stock or not being supplied. It should be. “

Things to consider in discount sales

In the statement, which states that the start and end dates of discounted sales and the amount of goods or services offered for sale at a discount is limited, this amount must be clearly and understandably indicated in the sales announcements. With a discount, information about the goods or services to be sold at a discount can cause confusion with the discount. In other words, it must be presented in a way that does not mislead consumers or create the impression that there is more discount than it actually is.

The statement indicated that when calculating the amount or rate of the discount, the price before the discount price should be taken as a basis, the seller or advertiser was responsible for the discount test, and if there is a time and stock limit for The application of the discount price, should be clearly indicated on the website and advertisements.

The necessary administrative sanctions will be applied

The statement stated that the necessary administrative sanctions would be applied in the event that the Ministry detects contradictions in the aforementioned issues, and the following was noted:

“The Advertising Board, which operates within our Ministry, has also initiated investigations into special discount days. Consumers who lose their rights with respect to distance contracts should apply to consumer arbitration committees or consumer courts for the settlement of their disputes, taking into account their monetary limits “.

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