The car
Published on November 8, 2020 |
By Jonah Creeder
November 8, 2020 By Joanna Creeder
During his latest earnings call, Toyota’s president, io Kio Toyoda, had some ideas about Tesla. He was hesitant, but in the end, he shared his opinion. “I hesitate to say this – Tesla’s business, if you want to use analogy, is like a kitchen and a chef.” “They haven’t created a real business in the real world yet. They are trying to trade the dishes. The chef says that ‘our recipe will become the standard of the world in the future!’ At Toyota, we also have a real kitchen and a real chef and are already making dishes. There are customers who like a lot about what they like to eat, sit in front of us and our dishes are already being eaten. “
Toyoda also noted that Toyota makes and sells more volume and variety of cars than Tesla and refers to the 100 million Toyota vehicles on the road today. Taking a second shot at Tesla, Toyoda referred to his company’s ingus fur as the “complete menu lineup”, referring to Toyota’s blend of fossil fuel, hybrid, battery electric and fuel cell vehicles.
The comparison of cars with the restaurant industry is ridiculous
My first job was working on a bus at a banquet server and casino restaurant. Since then, I’ve done several other restaurant related jobs, including a pizzeria in Atlanta. One thing about the restaurant industry is that everyone has an interest and food is an industry that can survive almost any kind of disaster. During the epidemic, many moms and poppies have closed restaurants, but chains and franchises abound.
That is why it is foolish to compare prosperity with a dying industry. By death, I mean the companies that specialize in selling fossil fuel products – companies like Toyota. Sure, there are consumers who are picky about what they eat or consume, but in their opinion, the idea that consumers only want what they eat is stupid.
If Tesla’s business plan were similar to Toyota’s, its metaphor might make sense – but it’s not. Tesla doesn’t even have the same values or goals as Toyota.
What do Tesla and Toyota want?
Toyota’s mission
According to Toyota’s customer service support site, Toyota’s mission statement is “To attract and acquire customers with the most valuable products and services and the most satisfying ownership experience in America“And his vision is a statement.”Being America’s Most Successful and Respected Car Company.According to its website, its global vision is to “lead a dynamic society of the future, enriching life around the world in the safest and most responsible ways to move people.” “
Now, there is nothing wrong with wanting to be the best, attract customers, and be the most successful. However, this is not Tesla’s mission, and Toyoda is comparing Tesla to its own company while not even considering Tesla’s values or its own business plans. He does not originally judge Tesla as a “real business” and has used his company’s success for decades to justify his reasoning. If Tesla were bankrupt, didn’t sell any products, or just messed up, sure, it has an issue. But this is not the case for Tesla.
Tesla’s mission
Tesla’s goal is to accelerate the world’s transition to sustainable energy. Tesla was founded to solve a problem. That problem is contributing to warming our climate through emissions from our vehicles on the roads. Tesla was founded by a group of engineers who believe you don’t have to compromise to run an electric. They also believe that electric vehicles will drive better, faster and more than ICE vehicles.
Elon Musk developed a master plan aimed at building mass-market electric cars in the end and accelerating the transition to sustainable transportation and tourism (two of them actually) Looking back 17 years since the company started, one can see why Toyoda is taking shots at Tesla Is, but it is premature and fundamentally irrelevant.
Yes, Tesla is still new compared to legacy auto tomers. And yes, Tesla may not have as many vehicles on the road as Toyota. This is true. Quantity, however, does not always beat quality. Toyota can sell millions of cars every year, but, Toyota’s car is not solving the problem that Tesla is trying to solve. Toyota, in fact, makes a few EVs, but again, these EVs are a response to the demand for EVs, not the answer to the problem.
Comparing a cat with an orange makes no sense
Let’s say Tesla is an orange and Toyota is a cat. Cats are nice, cute and funny. Orange is a food – you can eat it, make it into a juice and drink it or throw it to anyone. You can even throw a cat, but it will be cruel. The point is that these two things are completely different, and Toyoda is looking at Tesla through the lens of its only product.
Tesla is not just an auto tomer. Tesla, as Elon Musk has stated a few times, is more like a group of technol start g startups, “many of which have nothing to do with traditional automotive companies.” Toyota is a traditional auto company. Not Tesla. Comparing the two is like comparing a cat to an orange and being mad at an orange for not purging when you rub it and thus treating it as invaluable or not a real thing, because it won’t do what the cat expects.
Product comparison
Let me compare some products between the two companies to explain what I mean. Toyota makes automobiles. Toyota also manufactures equipment and textile machinery. Material handling equipment includes lift trucks and other material handling equipment related to transportation, sorting and storage of goods. Textile machinery refers to items such as Sachichi Toyoda’s automatic loom, which he invented, as well as spinning machinery and weaving machinery.
These are great products and have their own value, but they are not like Tesla’s products. The only product common in Toyota and Tesla is electric vehicles. Tesla’s other products include batteries of various sizes and purposes, solar panels, solar roof tiles, insurance, Tesla’s FSD chip and op topilot.
Although Tesla does not mine lithium for sale in the market as a general miner, Tesla is also starting lithium mining for its batteries. The point is that these are two very different companies with very different goals and for each, a different business plan applies.
Saying that Tesla does not have a “real business” because Tesla does not do what Toyota is doing is irrational and shows that Toyoda has not done proper research on Tesla. Tesla is not trading in dishes as Toyoda claims. Redesigning the entire meal plan with the goal of empowering Tesla’s sustainability.
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About the author
Jonah Creeder is a baton rug artist, gem, and mineral collector, member of the International Like Congregation, and Tesola shareholder who believes in Elon Musk and Tesla. Elon Musk advised him to “bill in good” in 2018. Tesla is one of the many good things to believe. You can find Joanna on Twitter
