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The | New Delhi |
Updated: April 9, 2020 5:27:00 pm
India has seen a more than 60 percent increase in people watching live video. (Image: Instagram)
Instagram is one of the most popular social media applications available on the Internet. The app’s popularity has skyrocketed since the COVID-19 (coronavirus) crash was implemented. Because people practice social distancing, many are making live videos on Instagram to stay connected with people. According to the company, India has seen a more than 60 percent increase in people watching live video.
How to start a live video on Instagram
* Open the Instagram app on your Android phone or iPhone.
* Tap the upper left corner of your feed.
* In the options, scroll down and find the “Live” button and press it.
* This will start the live video with you as the host.
* To end the live video, you must touch the “Finish” option in the upper right corner and then press confirm.
* After that, you can tap on the top left corner to save the live video on your camera roll or add it to your story.
Since many people stream live every day, watching that might encourage you to try making a live video. If you are intrigued and want to make a live video, this is how you can prepare it to be extremely attractive.
Make a countdown
To increase the visibility of your live video, you need to inform all of your followers when it’s going to go live. To do this, you can make a story with a countdown timer tag. This will let your followers know when they can tune into your live video. For example, you can post your countdown timer a day before you have to put it live, and as soon as it’s done, your live video can start.
Connection speed test
During this block, many people suffer from slow Internet speeds across the country. To ensure that your live video is not shortened due to poor connectivity, be sure to test your network speeds beforehand. Here is a list of websites where you can test your network speeds. There you should focus on the amount of upload speed you are getting and the ping.
Download speeds don’t matter much while they’re published. If all is well in that department, make a random live call or video call with a friend on Instagram to test the quality of your video online. If each test is positive, then you can continue your programmed life.
Also read: Instagram features “stay home” and “ghar pe raho” stickers: how to use
Longer sessions are key
Although I have announced when it will launch live, not all people come to look at the beginning. Even Instagram takes a few minutes before sending your followers a notification about your live video. Therefore, we recommend that you do not stop your life in 10 minutes or even in 15. It is recommended that you continue your life for at least 20 minutes so that people have the opportunity to join and not be excluded. You can also test the limits and make an hour-long live video, which is the maximum amount of time Instagram allows from now on.
Engage the audience
Making a live video without interacting with followers is really boring content and will mean that people will not come see it live in the future. The easiest way to interact with your followers is to ask them questions. You can do this by narrating the questions or adding the question tag to your video. Another great way to interact with the audience is by allowing them to ask questions by commenting on the video.
Also read: not only WhatsApp, Instagram also test the disappearing messages function
Collaborations aren’t just for YouTube
Appearing on other people’s live videos gives you an opportunity to impress their followers and get them to follow you. (Image: Instagram)
Inviting another user to be in your live video is a surprise for your followers as they get more content to consume. It also expands its reach as the other person’s followers see it during the broadcast and may decide to follow it as well. The same will also be true for the other person.
It’s a live video, don’t try to write it
A live video is about being yourself and it is not a YouTube video or an IGTV video that needs to be scripted and produced. The beauty of a live video is that you can go to the video without any preparation and start talking to your followers and let the video flow naturally. Don’t let followers feel that the video is scheduled or prerecorded, as it would be monotonous and they might tend to go away. Just just hold your mobile phone, start the video and go ahead, start talking.
Also read: Instagram will launch IGTV advertising in a challenge to YouTube
Recognizing your followers
Every time a new follower joins your live video, just accept it by waving. This will make them feel like part of the video and make it easier for them to comment and ask questions. And once they start participating, they won’t tend to leave until you finish the video. It will also make them want to join your next live video.
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