Acquisitions were a major topic of discussion during the large tech antitrust hearing earlier this week, but the focus focused primarily on Apple’s competitors, including Amazon and Facebook. In a new interview with CNBC Today, Apple CEO Tim Cook offered additional details on what he believes differentiates Apple’s acquisition strategy from the competition.
Cook’s argument in the interview is that Apple does not acquire a company because it is a competitor, which is the accusation that is being imposed against Facebook for its acquisition of Instagram. Instead, Cook emphasizes that Apple acquires a company to eventually implement the technology on the iPhone:
“If you look at the things behind the investigation, things are acquisitions, and if they noticed, we didn’t get any questions about acquisitions because our focus on acquisitions has been on buying companies where we have challenges, IP, and then do a phone feature, ”Cook said in the interview.
Cook points to a specific example of this. “An example of that was Touch ID. We bought a company that accelerated a Touch ID at one point, “said the Apple CEO. CNBC. There are plenty of other examples, too, ranging from smaller acquisitions of artificial intelligence technology to improve Siri to Apple’s acquisition of sleep-tracking company Beddit.
Apple’s largest acquisition to date is Beats, which it acquired in 2014 for $ 3 billion. One of Apple’s most recent acquisitions was Dark Sky, a weather app that now serves as the foundation for new features of the Weather app on iPhone in iOS 14.
How CNBC He notes, Apple reveals very little detail about its acquisitions because the deals are small enough that they don’t need to be reported to the SEC. In fact, this interview marks one of the few times that Cook has directly addressed Apple’s strategy to acquire smaller companies from time to time. Last year, Cook said in an interview that Apple acquires a company every two to three weeks on average.
FTC: We use automatic affiliate links that generate income. Plus.
Check out 9to5Mac on YouTube for more Apple news:
