TikTok creates a $ 200 million fund for its creators

Illustration of article titled TikTok starts $ 200 million fund to finally start paying creators

Photo: Denis Charlet (fake pictures)

TikTok is an application in the center of national scrutiny here at the U.S. and abroad, an application loved by witches and convicted criminals likewise, an application that has been recently accused connecting children to local drug cartels. It is also an application that recently Announced would be throwing to $ 200 million creator funding fund on its platform, a move that sparked some reporters (including this one), to ask yourself why is TikTok spending hundreds of millions of dollars on their base, instead of, you know, everything else.

To break down the fund a bit, Vanessa Pappas, who administers TikTok’s US operations, explained that from August, the USA creators You may request your own cut of the $ 200 million to support your “ground breaking” content. The fund will be “distributed” throughout 2021 and “is expected to grow during that time,” he added. Creators can apply, and qualify, if they are over 18 years old., constantly push safe content for the community and stick to a certain “follower baseline”.

“In a relatively short time, TikTok has grown to become a source of income and opportunity for creators and their families:And we couldn’t be more encouraged by its success, “Pappas wrote.” As our community continues to flourish, we are committed to fostering even more ways for our creators to earn a living by inspiring joy and creativity. ”

To date, this is TikTok’s first real attempt to directly fund creators:Teen or otherwise“Which makes the platform the strange and strange place that many of us know it to be.” While the company released some questionable gambits in the quest to conquer the creators of, say, YouTube or Instagram, this fund represents a real and tangible effort to gain new talent on the TikTok platform, or to reward people who are currently on it.

And considering how the TikTokkers have been running away from the platform mass in recent times, either due to national security pressure (here in the United States) or due to total aggression banIndia), the platform needs all the good press with creators it can muster. That said, $ 200 million could distract the creator community at large, but probably not Delawarefederal regulators of the tract.