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In the past 114 years, Rolls-Royce has shown that he knows one or two things about car design. But even a venerable brand with real sensitivity can still use some fresh blood. And in this case, the revitalizing force may be only eight years old.
This spring, when the coronavirus outbreak accelerated, the British automaker launched the Rolls-Royce Young Designer Competition as a way to help keep kids around the world busy. The competition turned out to be so successful that the famous company was forced to extend the deadline multiple times due to the deluge of entries. And now, the brand has reduced the thousands of designs it received to a list of 220.
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As part of the contest, Rolls-Royce asked would-be designers 16 and under to prepare the car of their dreams. The brand not only asked them to present the exterior design either; Participants were urged to include the most extravagant and extravagant features they could imagine. The short list of entries can be viewed on the contest website and some have even been turned into fantastic performances by the automaker.
A particularly outrageous design by 5-year-old Lucie represents a vehicle that looks more like cotton candy than a car. Another, by Megan, 8, is an animal-themed convertible aimed at car enthusiasts who want to get their car closer to nature. Among the most notable features of the sleek navy roadster are a ladybug-inspired cover, a silk-woven cobweb steering wheel, and honeycomb wheels.
“We are absolutely overwhelmed by the international response to our Young Designers Competition,” said Rolls-Royce chief custom designer Gavin Hartley. “And it’s not just the number of entries that has impressed us: the quality of the children’s designs is astonishing, showing incredible imagination, creativity and style. We wanted to give children a chance to let their imaginations run wild, clearly it struck a chord. They have responded superbly, and given us an extremely difficult task in selecting our list and winner!
In total, the competition received more than 5,000 entries from children in 80 countries. The final winner will have their design turned into a representation of a real Rolls-Royce designer and a ride in Rolls-Royce led by a chauffeur for them and their best friend for the first day of school.
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