This nominal discount chain wants to open 180 new stores this year



The toy, game, room decoration and tech accessory store targets teenagers and twins as its main customers and, as its name suggests – sells most of its stuff – under $ 5. It said Wednesday it would open 170 to 180 new stores this year.

Five down (Five) It opened 120 new stores last year – putting it above the 1,000 store mark – and is coming up during the holiday season. Sales of five stores at least one year open have increased by 13.8% during the 13 weeks ending January 30 compared to the same period last year.
Sucharita Kodali, a retail analyst at Forrester, said the company “took a lot of the wallet that once the toy” R “went to us.” Toy “R” filed for bankruptcy in 2017 and closed more than 700 stores in North America. (A brand management company called WHP Global bought a controlling stake in the company and indicated on Monday that it could open US stores.)

Kodali said the following five markets have been canceled.

Below the five are smaller stores, which are around the size of a drug store and in regulatory filings it bills itself as a “high-energy retail concept”. Its tagline: “Walk and have fun.” Stores have low shelves, colorful icons, instruments on pop music speakers, and oil drums filled with wellbars and merchants.

"Our price points enable twins and teenagers to shop independently," Says five below.
Annual sales of sporting goods, sports, toys, tech, books, electronic accessories and arts and crafts amount to about 2 billion. T-shirts, beauty offerings and furniture account for about 30% of sales, while party and seasonal goods, greeting cards, candy and snacks account for 19%. The following five have recently moved into new areas, such as Esports, and partnered with InstaCart to provide home delivery.
Below are five stores, stores and large stores. Trying to differentiate from competitors like Amazon (AMZN) By focusing on the targeted segment of shoppers.

“We are constantly monitoring trends in the changing tune and tin markets and are able to quickly identify and respond to trends that have formed in the mainstream,” the company said in the filing. Our spirit issues enable twins and teens to shop independently, mostly using their own money. To shop frequently. ”

Other discount retailers are also growing rapidly.

Dr. General (D.G.) It said Thursday it would open 1,050 new stores this year. Dwarf tree (DLTR), Burlington stores (BURL), Grocery store (Go), TJX (TJX) And Aldi is also opening new locations this year.

Kodali said the discount chain is able to secure new leases at favorable prices due to the closure of rival stores.

“There are a lot of desperate landlords who need tenants.”

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