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Dwayne “The Rock” Johnson has topped the rich Instagram list as the celebrity thought he could charge more than anyone for a sponsored post.
The fighter-turned-actor could charge advertisers more than $ 1 million (£ 790,000) per post last year, according to social media marketing firm Hopper HQ.
The Fast and Furious star pulled makeup entrepreneur Kylie Jenner out of first place.
She has 182 million Instagram followers, while he has 187 million.
UK-based company Hopper HQ, which manages social media accounts on behalf of companies and individuals, released its first full Instagram list in 2017.
The ranking and cost per post came up after talking to so-called “influencers” on social media, along with brands and marketing companies, and using publicly available pricing information to estimate how much each account might charge.
However, marketers tend to be secretive about how much they pay, or the posts may be part of a broader deal, as is often the case with A-list celebrities or sports stars, so companies are not known. exact amounts.
Other high-value personalities on his list for 2019 included footballer Cristiano Ronaldo, who was worth $ 889,000 per post, and socialite Kim Kardashian West, who could charge $ 858,000.
Earlier this year, Dwayne “The Rock” Johnson was crowned by Forbes as the highest-paid actor in the world, having earned nearly $ 90 million last year before taxes.
Outside of his film work, the action star has a major business partnership with Under Armor, the U.S. sports brand he signed with in 2016.
It has also been sponsored by tech giant Apple and Norwegian bottled water brand Voss, in which it has a stake.
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Fast and Furious star knocked Kylie Jenner out of first place
However, his current list of sponsorship deals on Instagram seems surprisingly short.
Scrolling through his feed, in addition to the selfies of the muscular actor he works with, most recent The Rock posts tout his own brand of tequila, Teremana.
Other than that, her promotional releases are largely for new episodes of The Titans, an NBC television series she stars in, or movies she stars in, like the upcoming DC Comics movie Black Adam.
Top 10 celebrities who can charge more for Instagram post
1. Dwayne ‘The Rock’ Johnson, 187 million followers: just over $ 1 million per post
2. Kylie Jenner, $ 182 million – $ 986,000 per post
3. Soccer player Cristiano Ronaldo, 225 million – $ 889,000 per publication
4. Socialite Kim Kardashian, $ 176 million – $ 858,000 per post
5. Pop star Ariana Grande, 191 million – $ 853,000 per publication
6. Actress and singer Selena Gomez, 180 million – $ 848,000 per publication
7. Pop star Beyoncé Knowles, 149 million – $ 770,000 per post
8. Pop star Justin Bieber, $ 139 million – $ 747,000 per post
9. Pop star Taylor Swift, 135 million – $ 722,000 per post
10. Soccer player Neymar da Silva Santos Junior, 139 million – $ 704,000 per publication
Source: Hopper HQ
“Dwayne ‘The Rock’ Johnson has had an incredible year as he continues to dominate Hollywood with blockbusters, including Fast & Furious and the second Jumanji film,” said Mike Bandar, co-founder of Hopper HQ.
“It was particularly interesting to see the rise of the star in Instagram fame this year when he rose six places on the list and surpassed reigning champion Kylie Jenner.”
In May Forbes magazine removed reality star and cosmetics entrepreneur Kylie Jenner from its list of billionaires, accusing her family of inflating the value of her makeup business.
This year was the first time in four years that Jenner or Kardashian were not at the top of Hopper HQ’s Instagram celebrity list.
Influencers should make it clear that an Instagram post is an ad if they were paid to post it or received gifts in return.
However, some have been criticized for lack of transparency.
