Samsung announced today that the HDR10 + Adaptive is a new feature in the high-dynamic range standard that will optimize the picture quality of a TV based on the brightness around the room, Samsung announced today. HDR content is usually designed to look its best in a dark room with as little ambient light as possible, but the new feature promises to use your TV’s light sensor to respond to bright environments and adjust its picture quality accordingly. Samsung says the feature will launch globally with its “upcoming QLED TV products”.
HDR10 + is not an HDC standard that has introduced such a feature. At CES last year, Dolby announced a new feature for its own HDR standard, the Dolby Vision IQ, which promises to optimize HDR content for the same room in which it is viewed. This feature continued to appear on LG and Panasonic’s favorite TVs over the course. Year and was well received in reviews in general.
Samsung has noted that the HDR10 + will work with adaptive filmmaker mode, a display setting that was launched last year, turning off post-processing effects such as motion smoothing to show content as accurately as possible.
Compared to Dolby Vision, the HDR 10+ is not widely supported by standard, TV manufacturers and streaming services. However, it has the support of Samsung and Amazon, the world’s largest TV makers, through the Amazon Prime video streaming service. It is no coincidence that these were the two companies that announced the standard three years ago. Meanwhile, Dolby Vision is supported in TVs from manufacturers such as LG and Sony, and content that supports the standard can be found on streaming services such as Netflix and Disney Plus.
Samsung says its next QLED TV will support the HDR10 + adaptive, but it’s unclear whether its existing TVs will be updated with the new feature.
