Although Apple Play did not announce the new iPhone yesterday, the event was an hour full of jams. Apple Play announced four new hardware products, a major new service and a new bundle. By any objective standard, it’s a big day. As I will note below, the most important products may not be hardware but Fitness Plus and Apple Plus and Watch may have the ability to create baby trackers.
In addition to those announcements, the main thing that shocked me is that Apple Pull will make a subtle but significant shift in its product strategy this year. You may have heard of the “good, good, best” pricing strategy – it’s applied to a bunch of Apple Pal. I think what Apple Pal does this year makes it a “better” option … better – and a little more expensive. That’s the “better” model.
We have older people with Steve Jobs’ famous product grid that is haphazardly marked in our concept of how to approach Apple Plus products. On one axis was “Consumer vs Pro Pro” and on the other “Desktop vs Portable.”
But it doesn’t really apply to either axis and it certainly doesn’t work for many types of products made by Apple Pal. Most product categories have more levels than just “Customer” and “Pro”. Plus, in the Apple Pal world, the word “pro” doesn’t really mean “for professionals” as much as “the best thing” at the same time.
Take the announcements of Apple Pal Watch. Apple Play announced both the flagship Series 6 watch line and the low priced SE line. Initially, I thought of the iPhone Pal Watch SE as a parallel to the iPhone SE. So I think the trend is that Apple Paul needs to create more affordable products that are technically new because it’s hard for consumers to buy last year’s model. But after some thought, I think it’s not right.
Good, Better, Best Cadence for Pal and Watch Ch just happens to have different names than the iPhone. The SE naming scheme just threw me off. Here’s how I think it goes:
- Good: Apple Pal Watch Series 3 / iPhone SE
- Even better: Apple Pal Watch SE / iPhone 11
- Best: Apple Plus Watch Series 6 / iPhone 11 Pro
The “good” option at the bottom of the lineup really serves two purposes. It’s a killer deal and makes Apple’s products more accessible. But it also makes room for a better option for becoming more developed and prior. Last year, Apple Play sold the low Jillian Series 3 watch at a low price – this year it has emerged very clearly in the SE.
The same basic logic applies to the new iPad and iPad Air. The new iPad Air takes into account a lot of things that make the Pro attractive – so unless the words “promotion” and “leader” mean anything to you, the Air is a better choice. That’s 100 100 more than last year’s iPad Air.
I don’t think Apple is too concerned about cannibalizing the iPad Air to the iPad Air – it still sells you the iPad, and it’s making a really good margin because that’s what Apple does. In fact, I think the “span” is always the answer to why the best option is the best option. The Apple Pulse Watch SE is a Series 6 with even less expensive components: no blood oxygen oxygen monitor, always a display or the latest chip.
In other words, what I’m talking about here is upselling. The quality of the “good” option brings you (now metaphorically) to the door and the objective until the better option is sitting there. Apple’s trick is to make that upsell its diversity The best Item instead of a modified version of a good thing. Based on the Apple Plus Watch SE Series 6, the iPhone 11 is closer to the 11 Pro than the iPhone SE. And the iPad Air is now more like the iPad Pro than the basic iPad.
Like any model, this idea can be broken by too much rhetorical pressure. I don’t know how it applies to the MBKbook lineup, for example, but that lineup is in flux right now with arm chips that I think it passes. For me, this model is for what Apple is trying to pull, but it can be difficult to achieve depending on where any product line is right now.
Whenever Time Pull publishes a new product in one line, there are always some different forms of the question “Why does this need to exist when it is the same as anything else?” I was asking myself myself yesterday with the iPad Air and Apple Pal and Watch SE. And now I think the answer is to make sure the “better” is better – and if that doesn’t hurt the Apple moment, it means it’s a little more expensive as well.
Rounding up Apple moment news
┏ Apple Paul’s ‘Time Flies’ Event: 9 Biggest Ads. This is a summary of all things in one place. You can also find every story we publish in this story stream.
┏ Apple Paul ‘Time Flies’ 2020 Live Blog. If you want to see the real and thoughts of me and Nilay Patel.
┏ Apple Paul posted an ASL translation of its ‘Time Flies’ event. Every company should do this.
Apple Watch
┏ Apple Play announces Apple Play Series 6 with the ability to measure blood oxygen levels. Blood oxygen measurement is a big new feature, but there’s also a U1 chip that can unlock some of the day’s future capabilities, such as unlocking your car or detecting those undetected airtags.
┏ Apple Play has announced the Apple Play Watch SE, which is the affordable successor to the Series 3. The main things you will lose from Series 6 are always other bits like performance, blood oxygen monitor, ECG and U1 chip. Importantly, it’s a falling investigation.
┏ Family Setup lets you manage multiple Apple Pal watches from one iPhone. I think this low-key announced by Apple Play yesterday may be the most important thing. You have to pay a carrier a monthly fee for his work, but I have to imagine that anyone who sees those baby tracker watches will think twice about getting an Apple Pal and Watch instead – Especially If Kid Peer Pressure About It Ends!
A couple I learned in a briefing with Couple Paul noted: Children are notified of certain types of parental surveillance (such as Geoff’s encens) and may be allowed or denied sharing some health statistics. Also for kids: Move ring estimates overall activity time, not calories. Obviously this gives more insight to track how active a child is, but I also enjoy it because children probably think about calorie intake. Not good
Mine My Twitter followers vote very informally There are so many answers from parents who are paying attention and thinking about this new feature. It also represents a surprising number of parents who want to plant chips directly into their children’s skulls.
┏ Apple is removing the USB power adapter from the upcoming Apple Play Watch boxes. As I wrote when it is rumored that Apple will do this for the upcoming iPhone: well. For the environment, I mean. Surprisingly, the very expensive fancy version of the Watch Pal Apple Pal and Watch still comes with a charger. I guess rich people won’t be able to control the logistics of finding their own charger drawer or something?
┏ Here is how to choose between Watch Pal and Watch Ch Series 6, SE and older models.
┏ Apple’s new Watch Watch strap comes in 12 sizes, and you need to measure your wrist to pick the right one.. I’ve seen a brief demo on the video conferencing of these stripes and they are stretched too far to fit on your hand before they shrink back to the original shape on your wrist. But this whole system of measuring your own wrist through printout is really awkward. It’s not that I think there’s a better solution than this, but an uncomfortable watch is the worst and I’m worried that people will get the wrong size and then just live with it.
There is an additional complication. The largest three loop sizes are not compatible with the 40mm watch, while the three smaller sizes will not work with the 44mm watch. That means, for example, if you want a small watch but its wrists are big, you probably won’t get one of the loop bands.
Services: Apple Plus One and Fitness Plus
┏ Apple announced Fitness Plus Virtual Workouts. They don’t live like Peloton, but there will be a variety of weekly new stuff in different workout styles. The Apple Watch is essential, though, which is a bit disappointing.
┏ Apple Pal, Apple Pal One subscription confirmation bundle, brings together music, TV Plus, Arcade and more. So there are three levels, which feel like a lot of levels. But well, plan pal has to charge more for family plan than individual plan because music labels charge more for it, I have been told. And both Fitness Plus and Apple Plus News Plus are not available in all regions (Fitness Plus is only in six countries to launch). Put it together and connect that kind of bac pal in three layers.
But I still feel like there’s a bit of confusion here, honestly. My own personal calculation is that a 200GB i-Cloud storage plan is no longer enough. So I am for 2 TB for ten rupees a month. Add another service like TV + or music to Pal service and I disburse at 20 or $ 25 a month. So start doing some math on what you want and eventually you get some kind of land on it, I’ll just get everything for the whole family – and a good deal if you’re a whole family!
I still feel a little upset. And my regular reminder is that whenever you look at the monthly price, you should do mental math to see what its price is every year. It’s a scale that makes it easy to compare with other purchases or – you know – save your money. So the Apple Pal One Premier level is $ 29.95 / month or about 60 360 per year.
Eventually – will Apple start offering bundles with attached hardware subsidies? In some ways it means! In others, however, there are many models of iPhone deals that are difficult to know at what price.
┏ Apple Pal says its new Apple Pal One services bundle is not suitable for Spotify. The award for the supernatural statement of the day goes to Spotify, who wants to show that the services of the butt pal put the bundle at a disadvantage. In a well-crafted statement, Spotify could make that case – but he chose anger over clarity.
The interesting thing for me is that Apple felt the need to respond to the public statement. I think if it weren’t for the heat around disbelief right now, the Apple moment wouldn’t have bothered.
IPad and iPad Air
┏ Apple announced an update to the eighth-generation 10.2-inch entry-level iPad in the PlayEigh 329. The iPad is one of the best deals in consumer technology. And Apple will continue its efforts to adopt Chromebooks in schools.
┏ Apple Paul announces new iPad Air that looks like the iPad Pro, starting with the iPad 599. Their processor is newer than what the iPad Pro has, but the iPad Pro has more cores and a stronger GPU. And to switch to USB-C? It tells me that Apple has no religion about ports at the moment. But I don’t even expect the iPhone 12 to switch to USB-C.
Which I think is a pity, but I understand Apple’s calculations of the moment that it would be disruptive to a large user base. Then again, getting ready to disrupt the user base in the name of advancing tech is something that af pal was unaware of which meant – literally it was called “courage” to drop the headphone jack.
┏ Apple Pal will release iOS 14 and IPOS DOS 14 on September 16. The drama is that the developers have historically been notified of these releases a little more in advance. This means that a bunch of gods working to create iOS 14-specific features or updates, will not be able to make them public on the day of the update.
┏ Apple has sold more than 500 million iPads in the last decade. Apple Play made a big deal out of the fact that more than 50 percent of all iPad buyers are first-time iPad buyers. It wants to make the case that the iPad has room to grow and has the potential to encroach on the PC and Chromebook market. It specifically told how fast both new iPads were. Although I have to say that the Apple Platting benchmark like these rings is wrong for me – it should win over experience and software software ecosystem. Chromebooks are not popular in schools because they are fast, they are popular because they are affordable, convenient and relatively easy to manage.
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