It is, without a doubt, the very definition of talking about your book.
But founder and CEO of meat substitute maker Impossible Foods Patrick Brown made a bold claim in an interview with CNBC’s Jim Cramer.
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“This is why I believe that people are increasingly aware that plant-based products will completely replace animal-based products in the food world in the next 15 years. That is our mission. That transformation is inevitable. ”
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There is, to be fair, a way forward, even with the growth of companies like Impossible Foods and rival Beyond Meats BYND,
According to the annual Power of Meat study, sales of meat of animal origin in the US USA They were $ 50 billion in 2019, compared to $ 760 million for their plant-based rivals.
Impossible Foods signed an agreement with Starbucks SBUX on Tuesday,
to take your breakfast sandwich to places in the US USA
.
