The film industry has been trying to gradually rebuild itself amid the COVID-19 pandemic, and the question of how and when the blockbusters will be released continues to change daily. One of the largest bombs arrived on Monday, when Christopher Nolan was revealed to be Beginning It will finally premiere internationally on August 26, before debuting in select North American theaters in early September. With BeginningThe release has already been delayed several times, and many consider the film to be the first test of how the box office will evolve after the pandemic. Expectations for the film are possibly quite high. According to those who have already experienced part of the film in theaters, the wait will definitely have been worth it.
“Several people at Imax were involved with Beginning in the post-production phase, “IMAX CEO Rich Gelfond said during a conference call with Wall Street analysts.” His reaction was, ‘OMG, I forgot how cool it was to be in a movie.’ Beginning it’s just a beautifully shot, beautifully made and wonderful movie. … It wasn’t just a person, at an age. Several Imax employees spontaneously told me that. “
Given Nolan’s existing relationship with IMAX, and the fact that Beginning It was shot entirely with the IMAX crew – this behind-the-scenes look was probably to be expected. While Gelfond didn’t expand further on what kind of “breakthrough” of Beginning IMAX employees got it, those comments certainly go with the hype that has surrounded the film.
IMAX also reportedly described how they hope to adapt to BeginningThe unconventional launch, with the company reportedly expecting about 90% of its 1,400 theaters worldwide to be open in late August. With Nolan’s latest box office success, Dunkirk, earning 22% of his internal gross and 17% of his gross total from IMAX evaluations, Gelfond reportedly has high hopes for how Beginning it will do it in the environment of the company.
“Different to Dunkirk, which was a film focused on Europe, Beginning it’s a more traditional action-suspense box office hit with the potential for broader global appeal, “added Gelfond.
Beginning It will follow an unnamed character named “The Protagonist” (John David Washington), who will travel through a twilight world of international espionage on a mission that unfolds in something beyond real time. The cast of the film will also include Robert Pattinson, Elizabeth Debicki, Dimple Kapadia, Aaron Taylor-Johnson, Clémence Poésy, Michael Caine, Himesh Patel, and Kenneth Branagh.
h / t: deadline
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