Tesla has famously cooled electric cars. Currently, NASA and space travel in general are experiencing a resurgence of cold, and in a recent CNBC video, Elon Musk’s SpaceX has been a big part of it. Renowned astrophysicist Neil DeGrass Tyson says NASA’s partnership with SpaceX is the agency’s biggest breakthrough since Apollo Moon landed.
 |
Above: NASA astronauts Bob Behanken and Doug Hurley transported in Tesla Model X (Source: NASA)
Of course, space was very cold in the 1960s, when 600 million people around the world prepared to see the first lunar mission. The space shuttle program, which ran from 1981 to 2011, made some significant progress, but somehow never achieved the same cooling level.
Now the space is back in the headlines, and more hippies than ever before. In 2018, when SpaceX’s Falcon heavy rocket launched Starman and Elon’s little red roadster to Mars, the cooling factor increased with it. This year, when NASA astronauts Bob Behneken and Doug Hurley flew the Crew Dragon spacecraft to the ISS, and two months later safely dispersed, they made history in more than one way. It was the first manned mission for SpaceX, and was launched from American soil after the end of the shuttle program. More importantly, it was a much-needed demonstration of the spirit that Americans can do, proof that our troubled country can still do great things.
In May, more than 150,000 people watched the Kennedy Space Center’s first launch attempt, and a few days later more than 10 million people saw the actual launch.
“A lot of people are confusing NASA and SpaceX,” says Michael Sheitz, a CNBC reporter covering the space industry. It also points to the influence of Andrew Sloan, Elon Musk (SpaceX), Jeff Bezos (Blue Origin), and Richard Branson (Virgin Galactic), founders of the branding agency Kozma Schema. Is. “
Above: A look at how SpaceX has affected the understanding and awareness of people around NASA (YouTube: CNBC Make It.)
“NASA is always nice. Always, ”Scott Kelly, who set a NASA record instead of 340 days, told CNBC. “It’s like the greatest brand ever. I travel around the world – you see NASA meatballs everywhere. “
NASA is a social media star – the agency has over 500 accounts on all popular platforms. NASA’s main Instagram account has 60 million followers, and the Hubble Space Telescope account has 3.3 million. Mars Curiosity Rover has a Twitter account of its own, with 4 million followers. NASA also offers free access to its huge, searchable photo and video database.
The NASA logo featuring designer sweatshirts and NBA sneakers from NBA players has also become a fashion staple. Ariana Grande has a hit single called “NASA” (and a NASA-themed merchant matching line).
Retired astronaut Leland Melvin told CNBC, “You go to Target and you buy a NASA T-shirt and you wear it and you support it, because it’s cool to be nervous.” “We are looking to go to Mars. We are considering sending the first lady to the moon in the Artemis program. And I think kids see this, people see this and they say ‘these are the possibilities.’
===
Written by: Charles Morris; Source: CNBC
