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The Thai Tourism Authority predicts that Jane Y. will be the first group to start traveling after the COVID-19 outbreak begins to resolve. At the same time, it must adjust to support the new lifestyle. That will become a new form of tourism around the world too.
Yuthasak Supasorn, governor of the Thailand Tourism Authority (TAT), said TAT is preparing to liberate the country. From the epidemic situation of COVID-19, there are 3 levels that are
Level 1 Prepare for repair. To adapt to a new way of life or New Normal, together with the marketing communications that Thailand is also a tourist attraction that both Thais and foreigners think
Tier 2 If many cities unlock at least 50-60 percent of their travel, they will focus on certain countries with good disease control. You can travel with a medical license. But the journey must still be under control to avoid repeated outbreaks and level 3. If everything is open, prepare to deal with people’s changing behavior.
Before accepting the return of tourists. TAT will discuss with the private sector to find ways to revitalize tourism and related businesses such as airlines, hotels, restaurants, etc. Compile a rehabilitation plan for the Thai tourism industry to propose to the government to request a budget to support the rehabilitation of a 1 million loan. Million baht of government Therefore, all relevant sectors must assess the damage and prepare a rehabilitation plan for 3-6 months together.
The Thai Tourism Authority considers the first group of tourists to be ready to travel after the outbreak has been resolved. It is Generation Y, which is a new generation of people between the ages of 23-40, mainly working groups. High self-esteem. I like to think outside the box like innovation and modern technology. Therefore, Thai tour operators must adapt to the importance of changing their services to be in line with this group of tourists. To support the upcoming travel trend
He also evaluated that what will happen in the tourism industry? It is the change under the New Normality. Tourism must pay more attention to health, cleanliness and safety. And you can’t expect large tour groups, like tour groups.But after this, the trip will travel to smaller groups. Or traveling alone AND the tourist pattern will be short To reduce the risk of infection.
In addition to believing that tourists will become more interested in health tourism, the number of foreign tourists arriving in Thailand this year (63) is expected to be 14-16 million and Thai tourists estimated at 80-100. million times.
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