Nation brings back old executives to revive audiences’ faith after #Ban Nation trend rocked the organization

Among the questions of the society about the media functions of the Nation network On the ethics and responsibility of the media Media executives have come out to clarify the new direction in media performance. Ready to admit that “The past has acted distorted for a while”

The press conference took place at the Bangna headquarters. On the afternoon of November 10, after Nation TV’s magnetic broadcasters Kanokrat Wongsakul, Thira Thunphaibun, Anchalee Phairirak and Santisuk Marongsri resigned. The company has stopped supporting the products advertised with this television channel since September. The past and current news that there will be political influences to become new shareholders.

A key statement from the mouths of key executives is rebuilding trust to restore the Nation Group as a media institution by bringing back an ethical practice known as the Nation Way. He has been attacked many times for his political stance. Especially on the stage of a meeting of students and the public since the beginning of last year.

In addition to the aforementioned guidelines, Mr. Chai Bunnag, Chairman of the Executive Committee and Chief Executive Officer of Nation Multimedia Group Plc., Said that at the Executive Committee meeting on Thursday, November 12, Mr. Adisak will be nominated. Limparungpattanakit Former CEO of Nation Broadcasting Corporation Plc. Or Nation TV Sit back as an executive again.

After the press conference, Mr. Adisak Limparungpatanakit Posted on his own Facebook account that

“I would like to write about the content I have exchanged with Khun Chai Bunnag, Chairman of the Nation Group, before accepting the return of the former CEO of Nation Broadcasting Corporation Plc. Together Make Nation TV22 a broadcaster again professional news

The television news station people trust for all featured news and analysis. Realize that trust is the most valuable asset

The NationTV channel must raise the bar to meet the standards of news stations around the world. When performing the main functions like

Act as the “news catcher”, focusing on presenting the truth. Validated accuracy Filter without prejudice No focus on speed Because nowadays the news on social networks of all those who compete act like a reporter Doing it at the same time speed and volume Mixed with incredible news. Wrong. Mainstream media like NationTV needed to moderate. Check the truth and correctness Before presenting through various channels under the NationTV brand

It acts as a “mirror” to illuminate society Undistorted Honest by acting to reflect the truth that happens in society in the most comprehensive way. For people to judge

Acting as a “flashlight” to illuminate society Setting an agenda for society Setting an agenda is like a lamp to illuminate society. To see the social agenda that must be had Raise awareness in society See clearly About the main problems of society To achieve improvement and development for the common good

Watchdog, watchdog, monitor the use of state power to be fair to the people, monitor and detect the “smell” of irregularities in government work. Remind me to work in the best interest of the public.

To act as the “school of society”, national organizations must act as the school of society. It is a social platform open to all sectors of society. In creating new knowledge Presenting to society So that society can learn together as if it were a school of society Encourage Thai society to keep pace with the digital age

Message I sent to Khun Chai Bunnag, Chairman of the National Group After having the opportunity to chat for the first time On the evening of November 9 Before the press conference on November 10 he informed reporters that I approached me to return to serving NBC, the owner of NationTV, a subsidiary of the Nation Group.

Thanks Shai for being confident. “

The management structure, principal directors and shareholders remain the same. But Mr. Chai did not respond if there was a discussion with Mr. Suthichai Yun, one of the founders, to resume management.

From information reported to the Thai Stock Exchange The top five holdings in U City Plc., A real estate development company Owned by the same owner as BTS Group It is the largest shareholder, followed by News Network Corporation PCL, CGS-CIMB Securities (Singapore ) Pte., Ltd. of Singapore, Mr. Sombat Phanichewa and Mr. Suthichai Sae-yun, former executives of the group. Nation

However, there is also Mr. Prab Da Yun, another son of Mr. Suthichai, who is the thirteenth shareholder. According to this information, Mr. Suthichai’s family has a combined 7.78% stake and is considered to be the fourth group of shareholders. to have

Weerasak Phongsonsueng, editors of 3 Nation Network, ordered the show to be stopped. “Nation Weekend” on the television station Nation TV due to violation of the station’s policy in late August. In the past, he is currently a senior editor for the Nation network. Acknowledging the station’s past work “distorted”

“I feel sad When I saw the children in the field when they reported the news of the rally, they had to be stealthy, even if they did not take care of the TV media. With some young people having to turn off the microphone. Mike Nation O must not be far from the mafia is not very good. While other fields can report on half the mafia, “Weerasak said during the press conference.

He said Of such an event that it raised the question, How did you get to this point? So the best is A true return to media performance. It is a media institution. Everyone can be more proud of it.

“As we go backwards. Although it has been distorted for a while, it is something we can do if everyone helps,” Wirasak said.

Ms Nipawan Kaewrakmuk, President of the National Workers’ Union, added that In the past, Nation’s media criticism of employees, especially the news department, has been directly affected. At the pace of political conflicts The media will be labeled Select Side.

“We were not acquitted of such accusations. As a union representative, executives have been reflected at all stages Then management assured that it will return to the media institute. On behalf of the employees when we return to the Nation Way All employees are ready to support the institute in a professional environment ”, he said.

However, at the beginning of the press conference, Chai said that Nation was still a news agency. And have quality staff Those who intend to work for the organization resigned to the lifestyle OR according to their dreams It is a business standard and emphasizes that, “Our organization is the number one news organization. That it has earned the trust of the people since the beginning “

“We do not sell celebrities or announcers. But of course the star announcer is one of the important elements. But we sell credibility, the truth is that we are like candlelight, guiding society in the dark. We are a mirror of a distorted society. At the same time, we must not distort the mirror itself. We sell social responsibility ”

Since the projection of the nation’s management in January 2019, the company has started to change management continuously. In the midst of this huge burden Both derived from the cost of the digital TV auction AND loss of other business units due to changes in the media industry.

However, under his administration he was at one time called The “Little Wizard of Stocks” and has continued to be the subject of debate and criticism. Both in terms of proximity to people in government. Prayut Chan-o-cha, Prime Minister, Questions on Media Ethics To the Financial Crisis of the Company

1. closeness to someone in government;

The current issue of news agency neutrality is “proximity to government people” since News merged the Nation Group. Network Corporation Public Company Limited, at that time Ms. Watanya Wong Opasi, Mr. Chai’s wife, held the position of director.

Upon completion of the merger, he became one of the shareholders of the media company, after which Mr. Chai was appointed president of the Nation network.

However, the issue continues to be the subject of frequent criticism. After Ms. Watanya became a member of the Pracharat Party party list. Although he confirmed that he had sold all his shares in the media company before the date of submission of an application to the Election Commission. And have documents that can confirm the law

2. Debug # Bannation

In August at the political rallies of students and people at the Monument to Democracy. When a journalist from Nation TV was channeled as a reporter for another channel or New TV to interview protesters. For having to hide the agency Due to news reports from many meetings Past Area The Nation news team was threatened. And always pressed to perform tasks

But then the interviewee found out that My own interview clips were broadcast on the Nation channel, prompting #Ban sponsorship was followed by a #bannation and resulted in a campaign not to support the station’s advertiser. Ready to claim the position of such products in this case. Causing many large companies to decide to delay their support for Nation TV’s television shows

3. Operating results continue to lose

Although he could not determine the impact of social media campaigns on the Nation network. But with competition in the media industry economic slowdown and technological change has caused the Nation network to continue to face financial difficulties.

By turnover Of Nation TV in the first six months of this year Reported to the Thailand Stock Exchange found a loss of 18.23 million baht, representing a loss of more than 104% compared to the gain in the same period of the previous year.

Regarding the operating results of Plc. Nation Multimedia Group, the parent company of Nation TV. Still, the Thailand Stock Exchange signs “SP” (Suspension) to temporarily ban trading of listed securities. Since November 4, since the company has not presented the financial statements for the second quarter.