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Mega Trend: Supachai Pong
The phenomenon of the receiving code message system. OTP (One Time Password) 1678 call center payment recharge system, dtac applicationTotal Access Communication Public Limited Company or DTAC There was an error that caused DTAC clients to be unable to register for the project. “Half of each” Phase 2, DTAC executives stated that the problem was due to a technical failure in DTAC In the process of considering corrective measures for affected customers.!
Such an event causedReaction Immediate feedback from DTAC customers Due to this system defect It was a disqualification from taking action. “Half of each” To the pain of the patrons of this blue windmill camp.
issueSystem faultsThis time, it clearly reflects the structural problems of DTAC’s investment, which means the question arises as to how much of the network has been expanded to support the service. Many years ago Followed by the refusal to join the 5G auction, is it a sign of a real lack of commitment to expand the service network?
This system crash It should be enough to answer “Expansion of the service network” during the past How effective is it?
In terms ofMarketing.. This defect This was a great detriment to DTAC, as it immediately undermined customer trust and loyalty. And get a chance to see a negative reaction forMove campIt happened as it had been many years ago.
As a result, DTAC’s market share fell from No. 2 to No. 3 today, and this time, the gap between No. 2 and No. 3 could widen even further. In the end, there will be some kind of damage to the customer. But how can you be sure? If you are registered to receive the right of government measures with the DTAC system numbers, there will be no problems like this again ..!?
with “weakness” Here he makes competitors likeAdvanced information service Public limited company or MOVE ALONG and True Corporation Public Company Limited or TRUE So find the beatMass promotion Camp DTAC during the sudden accident
Using social media to generate viral marketing trends “Move the camp to the same number” Both the monthly system and the recharge in different price packages, more than that, some camps take the opportunity to save the package “Much of the Internet is not used all You can compound the following month” Stimulate the emotional glands and motivation to move to camp even more.
This lesson believes that DTAC will have to check itself … will stand up to fight or carry on as it used to. If you’re thinking of fighting, you need to invest in a major network expansion first. To gain more the trust of customers Or if you think you will continue like this … you must “Temple of trust” How long will it last ..!?
