‘Buy well, spend a night’ and ‘half per person’, earn more than 500,000 a year with the right to exercise.

Focusing on purchasing power groups through the “Shop Dee Me Return” and “half per person” projects, hoping to boost retail sales in the fourth quarter of this year, especially those with revenues above 500,000 baht a year.

Kasikorn Research Center It published an analysis of the government’s latest economic stimulus measures, hoping that the “Buy well, spend a night” Y “Half of each” This should stimulate retail spending in the last quarter to some extent. And overall retail sales in 2020 are down 6.0 percent compared to no measure. It is expected to decline by about 7.2 percent, which retailers should be prepared in terms of stock. Facilitating the issuance of tax invoices Including acceleration of promotional activities to support consumer spending.

KASIKORN RESEARCH CENTER believes that the measure for a good buy is likelyBeneficial for consumersWithIncome over 500,000 baht per yearOr more or about 42,000 baht per month or more That the behavior survey showed More than 70.0% of respondents are interested in exercising the rights derived from the measures.

While most consumers with incomes below 500,000 baht per year are still worried about future purchasing power. And you usually pay taxes at a very low rate. So you don’t need to spend to get additional tax breaks.

According to a survey by the Kasikorn Research Center, Shop Dee is found to have a return measure as an opportunity for retailers. Especially department stores. This includes stores and restaurants that rent space in the mall. (Registered in the system and can issue tax invoices), including electronic market and supermarket. That should have a chance to further increase sales. The products and services that consumers are likely to buy for the tax deduction are: Dining at restaurants, computer equipment such as smartphones, smart watches, and personal necessities.

The weak economy and the purchasing power of consumers pressured by the COVID-19 crisis. It continued to put pressure on retail growth since the beginning of last year. As a result, retailers are speeding up to adjust and adjust marketing strategies to encourage consumers to spend. If it is a price reduction product Foster confidence in cleanliness and health safety, etc.

Also at the end of this year, the government sector has gradually launched various spending stimulus measures. If you measure “Half of each” This is beneficial for small retailers that focus on selling consumer products that are needed in daily life, such as Blue flag stores, supermarkets, small retailers. Including measurements “Buy well, spend a night” It is expected to benefit retailers who are registered in the system and can issue tax invoices. Most of which are medium-sized operators. This should help drive overall retail sales to some degree.

According to a survey conducted by the Kasikorn Research Center, it was found that the “Shop Dee Mee Return” measures, which limit the amount to no more than 30,000 baht per person, have different effects on consumer spending behavior. With important details as follows

– More than 70 percent of the respondents. With a net income of more than 500,000 baht per year or more OR have an average monthly income of around 42,000 baht or more, planning to use the tax deduction from the Dme shopping return measure, especially for consumers with an income base net of more than 2 million baht or more. Most of them plan to exercise their rights in full or 30,000 baht, but people with net income of less than 500,000 baht per year plan to exercise only 40% of all respondents. And most of them spend a part or a not total amount Average of 5,000 10,000 baht per person because this group of consumers is still concerned about the purchasing power in the future. And you usually pay taxes at a very low rate. Therefore, there is no need to spend on additional tax deductions.

– The 3 most popular products and services in the 3 age groups are not very different: Dining in restaurants, computer equipment and personal needs Such as shampoo, shower cream, toothpaste, which consumers normally consume and purchase for their personal needs. Therefore, the expenditure is not much higher than during the absence of the measure, or some people may postpone their spending plans to coincide with the period of exercise of the rights of the measure. They were more interested in teens and working-age groups than those without measures.

– Consumers of 3 age groups plan to spend in the shopping center (Including stores and restaurants that rent space within a department store) is the main channel, which is a physical store or a physical store channel that can meet the needs of convenience. It also offers a full range of products and services, while E-market place is an online channel that responds to the behavior of young and working consumers. That you are already familiar with shopping through the e-commerce channel and also the online platform with merchants on the platform. An intense marketing promotion activity is organized. Especially the price reduction. Which should help stimulate consumer spending.

Therefore, the KASIKORN RESEARCH CENTER awaits the force of the measure “Buy forever, have one night” and “half of each” These are measures to stimulate spending by the end of 2020, as well as earlier measures to stimulate purchasing power and spending, like half of the measures. It should support the overall image of the retail business throughout the year. Reduce to 6.0% compared to the absence of measures It is expected to contract by 7.2 percent, which retailers should be prepared in terms of stock. Facilitating the issuance of tax invoices Especially for a convenient and fast handling of tax invoices, for example, there is a service of delivery of tax invoices to the residence. Or it is the issuance of an electronic tax invoice which allows consumers not to have to wait in long lines, etc.

In addition, with some restrictions on the purchasing power of consumers Including consumers who want to use the tax deduction But the spending plan is not yet planned. Retail operators can organize promotional marketing activities in conjunction with such measures. Encourage consumers to make easier spending decisions In particular, the organization of commercial promotion activities for products and services that consumers are interested in purchasing, such as restaurants, computer equipment, personal needs, etc., with the in order to exercise the right to reduce the tax. The marketing model remains focused onDiscount product prices, promoting value for money. And 0% fees More time to attract customers who want to use the tax deduction. But you may have a low income base

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Register at www. Halfway.com. Com

Open details “Buy forever, get a refund” with a maximum tax refund of 30,000 baht.