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Open the latest ad, words and texts that prohibit its use in food advertising, as of March 31, 2021.
Food and Drug Administration Announcement on Regulations for Food Advertising, BE2021 were published in the Official Gazette. It is completed on March 30th.
The principle and the reason is to Update food advertising, according to the current situation, clearly and in accordance with the spirit of the law. From Food Law 2522, whose section 40 prohibits any person from advertising the benefits, quality or properties of food That is false or misleading Causing an unreasonable belief and Section 41 that wishes to advertise the benefits, quality or properties of food through radio transmission. Radio and television projections, films or newspapers or other publications OR by any other means for commercial purposes, the sound, image, film or message to be announced must first be sent to the licensor. Once allowed, you can advertise.
By “food advertising” is meant any act by any means for the public to see. Or know a message about food Food components For the benefit of commerce The new ad focuses on food ads that do not use messages unfairly to consumers or messages that may harm society as a whole. Advertising benefits The quality or properties of the food must not be of a false nature.
Or mislead the cause of an unreasonable belief
Through advertising that does not need to be considered, such as providing technical information that is not for commercial purposes. Advertising in the form of presenting the image of the company or business.
For prohibited words and texts Those used in advertising are the following.
1. Words that are prohibited in advertising the quality, benefits or properties of food, such as
– holy miracle Magic miracle
– Excellent, Excellent, Excellent, Excellent, Excellent, Excellent
– Excellent. Excellent. Excellent. Excellent. Excellent. Excellent.
– one, one, one, one
– The best, the best, the best, the best.
– Absolutely no worries
– Stifling
– No side effects No side effects
– FDA certified safe
– see results quickly
2. Messages not allowed to advertise food. Including the use of images that can be understood with the same meaning
2.1 Statements that indicate properties that allow understanding that the treatment, mitigation, treatment and prevention of diseases or symptoms can be treated.
Of illness or disease like
– Reduce cholesterol Lower blood pressure Reduce blood fat. Lower blood sugar levels.
– Prevents heart disease, cancer, tumors, diabetes, arteriosclerosis. Allergic asthma
– Relieves migraines, numbness, swelling and varicose veins.
– Solve monthly pain problems. Coming monthly is not normal symptoms of vaginal discharge.
– Inhibit the growth of bacteria.
– Prevent or resist germs such as the corona virus (COVID-19), influenza, bacteria, etc.
– Cure infectious diseases
– Increases memory, solves the symptoms of forgetfulness. Memory Treatment of Alzheimer’s disease
– Cures depression, insomnia.
– Treatment of viral hepatitis, fatty liver disease.
– Treatment of degenerative kidney disease, kidney stones.
– Treatment of gout, rheumatoid SLE
– Relieve the symptoms of arthritis Osteoarthritis, knee pain, muscle pain Muscle inflammation
– Treatment of macular degeneration in the eye. Corneal dystrophy Macular degeneration, dry eyes, eye irritation, stinging eyes.
– Relieve symptoms of tinnitus Hearing restoration
– Treatment of hemorrhoids, acid reflux
– Treatment of pneumonia, tuberculosis, bronchitis, chronic cough.
– Treatment of psoriasis dermatitis
2.2 Message to understand that affects structural changes in the body Function of organs or systems
Body functions like
– Balancing the body Restoring the body or organs
– Increase milk, stimulate milk.
-Increase blood flow
– Maintenance of the brain, maintenance of nerves, maintenance of the liver, maintenance of the kidneys, maintenance of vision or maintenance of the body’s organs.
– Strengthen or stimulate the immune system. Increase immunity Increase immunity
– Detox / detox the intestines
– Adjustment of myopia-hyperopia to normal
– Conducts amniotic fluid, helps the uterus to enter the garage, reduces the symptoms of menopause, hot flashes.
– Clear face frame, beards disappear, face lifts, eyelids become double eyelids. The frown lines disappear, secondary to the shallow cheeks.
Sharp nose
2.3 Messages that the media show that it has properties for maintenance, sex or sexual relations, such as
– Helps maintain and improve sexual performance. Enhance sexual potential
– Increase male / female performance, increase sexual desire for men / women
– Food supplement for men / women
– Increases sex hormones
– Increases the efficiency of semen to make it stronger.
– Increase the size of the penis. It helps to maintain the erection of the penis for a long time.
– Reduce the symptoms of premature ejaculation.
-Increase bust size
– Tighten the vagina
– Awaken virility Awaken sex
– Stimulate femininity
– Restore youth and youth.
2.4 Messages indicating that it has properties to maintain the skin and beauty, such as
– Reduces wrinkles, reduces acne, blemishes, freckles, black spots.
-White and luminous skin
– Tighten pores / skin rejuvenation
– Reduce wrinkles / reduce fat on the face
– Lift and tighten the skin.
– Delays aging, looks younger
– Solves hair loss, gray hair
– Helps strengthen hair and nails.
– Sunscreen to defy the sun
– Helps reduce body odor, bad breath.
2.5 Messages that they transmit to understand that the properties to lose weight reduce obesity or any other message in the mouth.
Like
– lose weight
– Helps drain the stomach
– Break down the fat that accumulates in the body, trap fat, reduce excess fat.
– lose weight
– Lock / Burn / Build / Break / Sign
– Using a photo of tape measure / scale / plus size pants
– ภาพ Before / After
– Weightloss
– Slim, Slim, Slim Slen
-It’s not me-me
– Lose weight, reduce the upper arms, lower the thighs, reduce the abdomen, lose belly, help slim the limbs.
– Good body, beautiful figure, perfect figure.
– Urgent weight loss, permanent weight loss
– Reduce resistance to hard drugs / reduce appetite
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