Although its existence was announced just 15 hours before its release, Taylor Swift’s “Folklore” sold over 1.3 million copies worldwide in just 24 hours, according to Republic Records, which released the album.
According to the announcement, the album also broke the world record for first-day broadcasts on Spotify by a female artist with 80.6 million streams, and delivered “the most streamed pop album on Apple Music in 24 hours” with 35.47 million streams. “Folklore” also set the record for independent and alternative music streaming from Amazon and the United States, though no further details were immediately available.
The final numbers for the first week won’t be available until a week from Monday, but the album may well be on its way to 2020’s biggest debut, a brand that had The Weeknd’s “After Hours” until last week, when Juice got over it. WRLD’s posthumous album “Legends Never Die,” which recorded 517,800 album-equivalent units in its first week, the first album to trade more than 500,000 units in its first week this year, according to Rolling Stone’s album charts. “After Hours” debuted with 460,000 units in March. (To put that in context, the numbers above are only from the US, while the Swift numbers provided by the tag are global.)
In announcing the album on social media Thursday morning, Swift described it as “an entirely new album of songs that I have poured all my whims, dreams, fears, and reflections on … Before this year, I probably would have thought Too much when to release this music at the “perfect time”, but the times we live in remind me that nothing is guaranteed My instinct tells me that if you do something you love, you should bring it out into the world. That’s the side of uncertainty with which I can board. “
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