Tag Archives: USA: KO

Coca-Cola plans to remove ‘zombie brands’ from its portfolio

Coca-Cola Co. says it will streamline its portfolio, cutting what it calls “zombie brands” to focus on more successful brands and smaller names with potential. According to James Quincey, CEO of Coca-Cola KO, + 2.34% Many of the company’s 400 “master brands” are located in one country and represent only …

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