Tag Archives: pr

Apple’s next revolution should ignore the MacBook Pro

August 16 update below, post originally published August 15. There’s no doubt that the hardware and software intended for Apple’s first ARM-powered MacBooks are impressive technical feats, but that all will mean nothing if Tim Cook and his team are unable to sell the machine. Fortunately, that’s one of Apple’s …

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Apple’s next revolution should ignore the MacBook Pro

There’s no doubt that the hardware and software intended for Apple’s first ARM-powered MacBooks are impressive technical feats, but that all will mean nothing if Tim Cook and his team are unable to sell the machine. Fortunately, that’s one of Apple’s strengths. Let’s start at the top … what should …

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