The beverage giant, which has just announced the closure of Odwalla, the long-time juice smoothie brand, is considering removing other “zombie brands,” or those that are not growing, to help cut costs, Coca-Cola CEO James Quincey said of the company’s second-quarter earnings. call tuesday. Over the past few months, Coca-Cola, …
Read More »Coca-Cola says it will kill more ‘zombie’ brands weeks after dropping Odwalla
