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“We are the largest Swiss provider of dynamic and mobile outdoor advertising on bicycles,” says co-founder Luca Tschudi, confidently presenting his company “Working Bicycle”. The young Rheinfelden-based company can look back on rapid development.
Campaigns are already being carried out in 18 cities in which hundreds of cyclists are riding with the advertising boxes they have reserved. In total, there are currently more than 9,600 individuals. “This week we will pass the 10,000 mark,” Luca Tschudi proudly reports. Clients are very diverse, ranging from UPC Cablecom to Amnesty International.
“Work bike” is active here:
The principle is as follows: a company buys “Working Bicyle” advertising space for a certain period of time. This area is calculated based on the number of boxes that are equipped with the appropriate advertising and attached to the bike racks. Two-wheelers are made available as advertising media. In return, they are paid 20 francs a week. The only requirement: you must be on the road at least three different days a week and travel a total of at least 10 kilometers, which is verified with a specially developed application.
A simple concept combines independence and sustainability
Cyclists register for individual campaigns. Co-founder Luca Tschudi explains that they are free to choose who they want to advertise for. The concept seems to be working. Brothers Luca and Patrick Tschudi started the company at the beginning of 2018. The history of the foundation, sadly, is not that special, says Tschudi. As part of his business administration studies in Basel, he was commissioned to conduct an analysis of the outdoor advertising market. Since he had ridden a lot during this time, he came up with the idea of using the vehicle as a sustainable mobile advertising space. The concept of wooden boxes was later developed together with his brother. So the project started rolling more by chance. In addition, he asked Jérôme Huber, whom he knew from his business apprenticeship, if he wanted to join. And he wanted.
Since then, the three Fricktals have conquered Swiss cities and are growing rapidly. In 2019, sales of “Working Bicycle” were still 400,000 francs. In early 2020, orders worth more than a million francs piled up in a very short time, Corona notwithstanding. How does co-founder Luca Tschudi explain this success? He remains humble: “A large part is surely luck. But we have also done a lot of preparatory work and anticipated the trend towards sustainability and cycling. “The boxes where the advertising is placed are made of wood and are reused and maintained. They are produced by protected workshops, the partners of“ Working Bicycle ”.
Luck in disgrace with Corona
The coronavirus could even boost the startup. Many have switched from public transportation to two-wheelers for fear of confined spaces. In general, people move further outside due to the pandemic and advertising moves with them. Many companies increasingly rely on outdoor advertising rather than, for example, on the tram.
Tschudi also sees an advantage in the fact that “Working Bicycle” is active not only in German-speaking cities but also in French-speaking Switzerland. “Many other startups with a small startup capital are limited to one region. But because we have a national reach, we are also attractive to large clients. “
So a success story. And all three want to expand further, open more cities, and hire a large number of drivers. To do this, of course, in addition to vigor, they also need money. The three young entrepreneurs have requested a financial contribution for the TV24 program “Die Höhle der Löwen Schweiz”. The starting position looks promising. If veterans of investing see it that way it will show Tuesday night at 8:15 pm
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