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International, entertaining, feminine: With her new show, Patrizia Laeri is dusting off long-established commercial formats. And it loses the mark in the process.
They want to rethink the economy: Tijen Onaran, Maggie Childs and Patrizia Laeri (from left).
Photo: DACHelles / PD
Three women from three nations discuss the economy: under the name “#DACHelles” The first broadcast of Patrizia Laeri began with the topic of consumption on Wednesday night. The stations were called Youtube and Wiwo.de instead of CNN Money, but that did not affect the entertainment. The Swiss commercial broadcaster went bankrupt in August. That Laeri saved her mission from death is a ray of hope.
Because the economy needs more women. Not only in the executive suite, but also in public debates and television panel discussions. Laeri has achieved what many TV formats still fail by: more experts in the study and in contributions. First of all, this is refreshing and, for some viewers, probably unexpected. Experience has shown that the rounds of discussions on economic issues are mostly male and that the perspective of women is often neglected. Business journalist Laeri brilliantly refutes the popular argument that he hasn’t found enough women.
“Rethinking the economy”
With Germany’s Tijen Onaran, founder of Global Digital Women, and Austrian Maggie Childs, editor of “Metropole” magazine, two business experts are sitting in Laeri’s studio. The name of the program says it all: “DACH” means the three countries, “elles” for women. They, if you pronounce the name fast enough, say plain text, that is, Tacheles. And they are starting with great intentions: They want to “bring dry data to life” and “rethink the economy.” In the 30 minute program, however, this is only partially successful.
The corona pandemic and its effects on the consumer behavior of the Swiss, Austrians and Germans lead the program as a guide. But the ambition to shed light on the topic from as many different angles as possible leads to a certain amount of malaise: Posts on consumer behavior and purchasing power give way to talks about veganism, favorite apps, and banana bread, and then to business owners about contactless payment and the online boom. jump.
Hardly any critical discussion
In their conversations, the three women play on cliches all too often: the stingy German who brings nothing to the peers after Laeri puts the Ricola tents on the table for everyone to share. Or the price-performance sensitive Swiss who did not buy from Aldi and Lidl because German discount stores were too cheap after entering the Swiss market. Laeri says they had to adjust their prices up to win customers. However, you still owe the proof. Rather, price developments show that Migros and Coop have become cheaper for many products in order to keep up with low-cost German discount stores. It is the first of six programs, some mistakes and condensations are forgiven to the trio of presenters.
However, it is more difficult to accept that critical discussions are only hinted at. When Laeri questioned the development of online retail in favor of big players like Amazon and Alibaba, sitting neighbor Onaran portrays her as a pessimist. The really decisive issues of this pandemic and its effects on consumption, such as the massive drop in sales, the fear of bankruptcy or the unemployment of many people, are only touched. Anyone who wants to think of business differently should not shy away from critical examination.
