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The organizer of the Miss Switzerland elections had been in trouble for a long time. The sale of the trademark rights apparently failed recently. The AG went bankrupt in early November.
Jastina Doreen Riederer is still the last Miss Switzerland for the moment. The photo was taken after the March 2018 elections in the transformer hall in Baden.
In Switzerland, Miss Switzerland will probably no longer be elected anytime soon. The sole judge of the Lucerne District Court opened the bankruptcy of Miss Schweiz Organization AG on November 2. Therefore, the company is in liquidation.
A last rescue operation, the sale of the brand, has failed, according to a report by “Blick”. According to the newspaper, the organization’s subsidiary, Miss Schweiz AG, is likely to file for bankruptcy soon.
Since SRF does not
Business with the Miss Switzerland election had not been going well for a long time. Due to a lack of sponsors, there were no lost elections in 2016 and 2017. The last event, the 2018 elections in Baden, ended in a dispute with Miss Switzerland over finances. Jastina Doreen Riederer was stripped of the title in 2019.
The event, which has been held by Miss Schweiz Organization AG since 1976, has seen several ownership changes. The current owners are Iwan and Andrea Meyer. You took over the company in 2017 from Guido Fluri, who in turn bought it from film producer Christoph Locher in August 2012.
In 2012 the elections were also canceled due to lack of money after the Swiss television SRF decided in autumn 2011 to withdraw the competition from its program.
