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The start of what he claims to be his first electric car experience is still a bit “disturbing,” says Nana, of the Chinese YouTube channel Speedsters in a new video: On the way to the race track, the Model 3 Performance, which he got from a nearby charged Tesla Pickup store, and because he doesn’t try a supercharger but a public charging station, electricity only flows on the third try. But then, YouTuber, unlike his changing co-drivers, has visible and audible fun in the fast Tesla.
Tesla fee for the shopping show?
The video of the channel with around 200,000 subscribers was published in mid-March, now a Tesla fan on Twitter pointed to the version with English subtitles. The contribution occurs in an elaborate way, but this also applies to other videos on Speedsters. In this regard, there is little evidence that it was produced with Tesla’s support. However, a well-known US YouTuber. USA He mentioned in a post in March about the new career mode in Model 3 Performance that Tesla “supported”. And on the Chinese shopping platform Taobao, a Chinese influencer for electric cars Tesla has now announced that, according to the Electrek blog, he has almost certainly received fees or commissions for it.
That wouldn’t break with a blatant principle, but at least with a habit that is advantageous to Tesla: Traditionally, as its CEO Elon Musk has explained several times, the company did not spend money on positive media portraits, nor directly reserving advertising space or indirectly through discounts or money for celebrity photos on a Tesla. Tesla’s electric cars are still selling better, among other things because they inspire many well-known buyers in addition to regular customers, who then report on them without Tesla’s request.
However, CEO Musk said he rejects classic advertising because he thinks it works too much with tricks, that’s “somehow evil.” However, at the 2019 Tesla annual general meeting, he didn’t rule out spending money on ads at some point. A month ago he had already announced on Twitter that the time might come: Tesla would work with “information and entertainment, not deception.”
“The clearest example of Tesla advertising”
This time it may have even started before the current campaign of influence in China. In early March, several Western YouTuber posted videos of their tests with the newly launched new racing package for the Tesla Model 3 Performance, which includes an improved track mode using software. One of them said in his post that he was “helping” Tesla introduce the innovations and that it was great “to work for a company I admire.” Another YouTuber only mentioned being invited by Tesla. For Electrek, Chinese advertising in Taoboa remains the “clearest example to date” that Tesla is deviating from its policy of not paying for advertising.
