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New transmission platform
Swisscom customers don’t have Swiss Netflix yet: Has SRG forgotten about the most loyal viewers of all people?
Swisscom TV customers cannot access “Play Suisse”, the Swiss Netflix. Some have to be patient for several more weeks.
This is what the “Play Suisse” user interface looks like.
In fact, Swiss television managed a coup this week. SRF not only achieved great success with the landmark miniseries “Peace.” The specially developed “Play Suisse” streaming platform was connected on time. A “Swiss Netflix”, not only in terms of appearance, but also in terms of concept.
It only went well for viewers with Apple TV or Android TV
“Play Suisse” is a product of SRG. Viewers in all parts of the country can now stream movies like “Der Goalie bin ig” or series like “Wilder.” You have to register once to use it, there are no additional costs. We all pay “Play Suisse” with radio and television rates.
But of all people, the most loyal viewers are left behind. Swisscom TV is now called Blue TV and it is the most widespread television provider in Swiss households. Anyone looking for the “Play Suisse” app on the Blue TV platform will search in vain. This is completely different for consumers with Apple TV or Android TV – the new SRG app has been available on their devices since last weekend. And anyone who wanted to see “Frieden” in one piece could do so before it was broadcast on linear television.
The new application did not run stably on the Swisscom platform
Did you have to go so fast because of the beginning of “peace”? The assumption is obvious: the SRG did not want to do without the impetus that the prestigious “Peace” project was able to give to the new application. So what went wrong in the Swiss relationship between SRG and Swisscom when things went well with international providers Android and Apple?
Integrating “Swiss Play” into the Swisscom TV app requires technical work and additional testing, writes the SRG on demand:
“Since the Apple TV and Android TV applications were stable and ready to use, we decided to release the application.”
There is only good news for some of Swisscom’s customers
SRG and Swisscom cannot guarantee the quality of Swisscom TV boxes. The anger among Swisscom customers is great. My editorial colleague Hansruedi Kugler, a movie fanatic, cuts to the chase. “If I wanted to see ‘Paz’ beforehand and at once, I had to use the computer or the cell phone.” But Kugler didn’t want that either. And you’re right: at home you have a smart TV in front of the comfortable sofa. The new Swiss broadcast platform was expected to also work in SRF viewers’ rooms with a Swisscom connection.
How long do they have to be patient? There is good news for Swisscom customers with the latest generation of TV Box: it will start on Friday, SRG and Swisscom promise. And for the rest of the clients? “A few weeks later” and only with “satisfactory experience”, as the SRG writes.
