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He invented the most popular chip flavor among the Swiss. Now he passed away at the age of 87.
Doubtful sales car: from secondary to main business.
Photo: Zweifel Pomy-Chips AG
In fact, it all started as a sales drive for the father’s cider factory in Zurich Höngg. French fries make you thirsty, cider quenches you: that was the simple calculation that led Heinrich Zweifel to commission his son Hans-Heinrich to manufacture potato chips in 1956. The side business has now become the chip brand most popular with the Swiss.
Consumers especially love pepper chips. Hans-Heinrich Zweifel brought the idea of flavor from the US more than 50 years ago, after they brought it with BBQ sauce there. Back in Switzerland, I was looking for the perfect combination of spices that would combine the smoky sweetness of the sauce with the richness. The secret blend based on Hungarian paprika hasn’t changed since then.
