[ad_1]
The blocking images of spring are still in my head: garden centers, hardware stores, and fashion stores all closed. How extinct. The fall figures from GfK market researchers are even more surprising. You have evaluated the sales of large and well-known Swiss retailers during the first nine months of the current year.
The result: food and everyday products (personal care, paper and hygiene products, pet supplies) are 10.3 percent more than the previous year. At that time, at the same time, sales growth was only 0.1 percent compared to the previous year. What an increase!
But things are also going very well in many other non-food areas. The negative dent of the spring has already been fixed. As a result, Swiss retail trade in the first three quarters was 6.6 percent higher than the previous year.
Sandra Wöhlert, GfK Retail Expert: “The years with the biggest positive figures in Swiss retail were long ago. We are talking about 1991/90 and 2008/07, each with a plus of 4.2 percent. “
For Corona! Because of the blockade!
Business and company closures are digested. Retail is doing just as well as before the crisis, perhaps even better. “Many markets are benefiting from the current ‘Indoor, nature and home’ vacation and leisure trend,” says GfK. “Home electronics and DIY products lead the way in terms of growth and continue to expand.”
Possible reasons for the increase: quarantine when traveling abroad and working from home. Therefore, it is reflected in the sales figures that the Swiss spend more time at home than in previous years. Shopping tourism is also declining in the Corona year. This is the reason why sales that would otherwise have flowed abroad go to the checkouts of retailers.
Bedrooms and living rooms are being renovated, and the home office is technically upgraded: GfK speaks of a “rampant high demand” for monitors, flat-screen televisions, headphones, laptops, PC cameras and microphones. Also increasingly on the counter: vacuum cleaners, electric hair clippers, freezers, display cabinets, bakeries and sewing machines. And these are just a few examples.
Online shoppers are more and more numerous
Because: “Electric bikes, fitness equipment and toys also work well,” adds GfK. The clothing market is recovering. If that doesn’t bode well for the whole year.
According to market researchers, the trend towards online shopping has increased. Weeks ago, BLICK reported on a hamster wave coming online. Delivery times for online orders at Coop and Migros stores are getting longer.
If you order from Migros Online (formerly Leshop.ch) today, you can only expect the food to be delivered around November 18. If other cantons enter a partial lockdown, this trend is likely to intensify.
