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Roger Federer’s first shoe was a huge success. Now the tennis legend has his back. And it launches the second pedal of the On brand. In sleek white, it should be “tennis inspired” and “street ready,” as the PR text says. His name: “The Roger Clubhouse”.
The first models will be raffled in the coming days. It won’t be officially launched until 2021. The shoes, which are available for women and men, cost 240 francs. A smart marketing strategy. It seems clear that the shoes will soon be out of stock and will be offered on the relevant sales portals for a multiple of the price.
Leader Veganes
Even Federer’s first model sold out quickly, despite the high price of 310 francs. It was also not a sports shoe, but an everyday tennis shoe made from vegan leather. The tennis star wants to keep material consumption as low as possible. According to manufacturer On, vegan leather leaves only 30 percent of the footprint that animal leather would.
Federer wears the traditional Wimbledon white as a tribute to his first Grand Slam victory. It does this without the usual black soles of tennis shoes. Federer also trusts Swissness: a small Swiss cross is stamped on the back of the shoe. (pbe)
