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Crown-related restrictions forced retailers to create. Except for the food.
In the days leading up to Christmas, Coop customers took over the shelves to buy chocolate, cheese and meat, as spokesperson Rebecca Veiga puts it: “Our customers and clients wanted casseroles, fondue chinoise and various fine pieces. Cheese raclettes and cheese fondues were also very popular this year. “
In other words, expensive food, which brought sales to the retailer. The first look at the numbers shows: The entire Christmas business is at the level of the previous year. “Of course we are very happy with him,” says Veiga.
Customers with more money in their wallets
The stricter protection concepts, which resulted in fewer customers in the store, were balanced against each other with slightly higher budgets. This is also what Migros spokesperson Tristan Cerf says: “Many people’s budgets were very different. Customers did not go on vacation or go to the restaurant. That changes the comparison options. “
Migros does not yet want to make a forecast on the sales result. However, experts assume that stores with large grocery departments perform better. Martin Brown of the University of St. Gallen says of the Christmas business: “Food retailers are doing well because there are so many people at home. Things are not so good in the rest of the retail business. “
The lower number of visitors had an effect
This is also confirmed by the Loeb department store in Bern. His boss, Ronald Christen, says his grocery department was able to keep up sales. The rest of the department stores suffered. “During the Christmas business, we are used to different numbers than we experienced this year with the restrictions on the number of visitors. That hurt us. ”He estimates the Christmas business is 10 percent below the previous year.
Legend:
Retail trade suffered from crown restrictions. However, when it came to eating, people went shopping as usual.
Keystone
At toy retailer Franz Carl Weber, Corona’s pre-Christmas buffers also depressed sales and swept 10 percent growth from January to November. Chief Roger Bühler says: “What we gained ground during the year, we lost in December in two weeks.”
Franz Carl Weber can no longer reach it. Other department stores now await the next few days. Because the last week of the year he couldn’t fully make up for December, but thanks to the big-spending bargain hunters, he could still make up for something.
