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After the grillitarians had shaped the summer campaign with their various preferences in recent years, Publicis developed the idea for this summer. In the coming weeks, Migros will become a grill, that is, a place where you can find everything to grill, as indicated in a message on Sunday night.
Due to the crown crisis, it is not only about the wide selection of food, recipes and tools, but also about the very special current situation: barbecues with friends are currently not possible and the social component of barbecue is eliminated in big measure. In two films, Migros shows that there are other ways to grill together.
Just as more people bake and cook at home than they currently do, grilling can bring a little variety to everyday life at home. Publicis has created a new place from the various grill locations of the past few years, focusing on variety on the grill.
Grillitarian app
The free grill app and grill website also offer variety on and off the grill. In addition to many recipe ideas and a handy grill timer, you’ll also find a grill game. This offers fun entertainment that you might miss a bit this year due to the lack of friends by the grill.
The campaign covers all channels relevant to the customer.
Head of Migros: Désirée Strassmann, Bojana Taraba, Bettina Huwyler, Céline Jagisch (Campaign), Eveline Zollinger, Barbara Stauffer, Mariko Hooiveld, Mike Haak (Sales promotions), Sergio Pintadu (Digital), Simone Blaser (Media); Responsible for Publicis: Peter Brönnimann, Pablo Schencke, Jan Kempter, Priska Meyer, Anatole Comte, Janine Sauter (creation), Matthias Koller, Meret Lauener, Selina Bigler, Jacqueline Willimann, Nina Frisch, Adrianna de Feydeau (council), Suzana Kovacevic, Carol Maag (Integrated Producer, Prodigiosa); Film production “Balcony Grill” and “Grill Conference”: Plan B, Zurich, Chris Niemeyer (director), HC Vogel and Jessica Sonderegger (producer), Rafael Kistler (chamber grill), Christoph Menzi (editor), Adriel Pfister (Rating ), sound: Jingle Jungle. Film production “Variety”: Czar Zurich. Johannes Schröder (director), Kai Kniekamp (editor), Julien Alary (rating). Sound: Jingle Jungle; Photos: Stefan Thurmann (food photos), Jens Piotrazke (food style), Felix Streuli (photo sign), Pixelprinz Linus Schneider (image processing); Website / App: in Mutabor (concept and design): Burkhard Müller, Sebastian Locke, Robert Stoof, Christian Heins, Florian Schommer (creation), Stephanie Hentschel, Tobias Flosdorf (council), German Wahnsinn (SFX “Grill-Spiel”) , Applications with love (technical implementation). (ps / lol)
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