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Migros is realigning the online grocery trade. «Migros.ch will be one of the most important online platforms for us. We want the Migros brand to have its own e-commerce platform, ”says Migros boss Fabrice Zumbrunnen (50) in an interview with“ Bilanz ”magazine.
It should become a reality this year and then gradually replace Migros’ previous online subsidiary, Le Shop. The transition will be smooth: “With such a big change, we have to bring clients with us. Anyone searching for Le Shop on the Internet will continue to find us and land on Migros. “
Still alcohol in range
There should be a wider range of Migros products on the new platform. Zumbrunnen talks about a “more food offer”. Alcohol is also sold, but through Denner using a store purchase solution. However, customers can no longer find tobacco on Migros.ch.
According to Zumbrunnen, Migros is also on the way with online retailer Digitec Galaxus, which should be profitable for the first time. Despite the Corona crisis: the head of Migros sees himself on track with his restructuring and now even expects a record year. (pbe)
