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The Zurich Migros Cooperative is testing a subscription for unlimited coffee and other hot drinks. This is what the “Handelszeitung” writes in its current issue. The “Ezycup” program will start with a trial in October and is valid for 35 locations in the Migros Zurich area. The pilot project starts with a selected number of clients. Drinking unlimited coffee for two weeks should cost 39 francs. For four weeks it is 75 francs.
Migros Zurich justifies the flat rate offensive to the “Handelszeitung” as follows: “In the era of Netflix, Spotify and Co., many customers prefer a hassle-free flat rate rather than individual purchase decisions for regular use of services and products “.
Crown helps
Furthermore, the subscription economy will be further boosted by the crown-induced triumph of cashless consumption. In the pilot project, Ezycup works as a subscription card, “an application will be created for planned scaling and expansion to other locations in Switzerland,” says Migros Zurich, somewhat cryptically. (pbe)
