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The two founders from Berlin, Frank Schmischke and Oliver Elsoud, wanted to convince of their idea in the German version of the television program “Die Höhle der Löwen” with a practical Füdli mobile shower. But only newcomer to the jury Dagmar Wöhrl (66) was enthusiastic about the “HappyPo” start-up.
He invested € 120,000 in the alternative to conventional toilet paper and thus secured 25 per cent of the young company’s shares, and that was worth it.
Dagmar Wöhrl lands a millionaire deal
Wöhrl says about “Bild”: “When Frank Schmischke pointed out last year that he had other professional and private plans and that he would therefore like to sell his shares, I was able to reunite him with what I consider to be the best partner for the future.” She is incredibly proud of the “HappyPo” team.
According to “Bild”, Wöhrl and the founders sold the start-up to the “Razor Group”. Following the American model, they buy “Thrasio Shops” and then combine them into an e-commerce group. It is said that an amount in the range of seven digits was paid for “HappyPo”. Because the portable bidet business pays off. In 2019, the company made about half a million sales, last year the profit should be in the millions.
“Toilet paper is not everything”
But why is Wöhrl so excited about this product? “There are subjects that are quite taboo in public, and this includes digestion and excretions,” he said after the 2017 deal for “Bild.” The use of “HappyPo” is also recommended in the medical field. You are thinking, for example, of newborn mothers.
Corona and the associated toilet paper hamsters have certainly given another boost to the practical Füdli shower. Last year, the founders told “FAZ”: “We will take away people’s fear, because toilet paper is not everything. War does not have to break out because there is no toilet paper. “(Paf)
