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It belongs more to the traditional variety, it stays sober, almost boring and yet it makes people laugh.
How original the predecessors of new federal president Guy Parmelin have been in recent years: the learned pianist Simonetta Sommaruga had her government colleagues pose as a chamber orchestra for the “state government autograph card.” Ueli Maurer, photographed with a stern expression this year, smiled from the 2019 Federal Council photo with a mobile phone in hand, surrounded by his Gspänli in “selfie style”.
Photos of the Federal Council 1993-2020
The year before, Alain Berset had himself and the rest of the Federal Council photographed in front of graffiti, the souvenir image was also interactive for the first time. The 2017 image commissioned by Doris Leuthard was reminiscent of a cover by rock band “Queen.” Even Johann Schneider-Ammann, who is considered quite sober, showed courage and originality in 2016. A printer adorns the background of the photo – he wanted to draw attention to Switzerland as a business location. And the year before, the state government posed like the apostles at Leonardo da Vinci’s Last Supper. In the middle: Simonetta Sommaruga.
Do it yourself
This year, however, the “primus inter pares” seems to have lost its imagination or, in the face of the crisis in the Crown, preferred to emphasize values such as tradition and sobriety. But at least that doesn’t work well on social media:
It is also criticized that the dominant issue, the pandemic, is not taken into account, not even the so-called social distancing was observed – the order of the day. Or is that it?
The pandemic played an important role in creating the image; after all, the tips were merged through Photoshop. What some users also notice:
This is how the much-cited bon mot of the Interior Minister, Alain Berset, is reused: “We can crown.
Though opinions differ on how to master image editing.
One user speculates that the outgoing federal president and the leading voice in the fight against Corona has lent a hand here.
Several attempts seem to have been necessary for the final result:
Tweeters seem to have mastered image editing programs much better, especially the editor-in-chief of the “Nebelspalters”, who puts the state government on the ski slopes …
… and alluding to the comings and goings on the – Sommaruga quotes – “Gstürm” between the federal government and the cantons during the crown crisis behind bars:
And finally, there are also those who doubt the authenticity of the image anyway:
So the 2021 Federal Council photo, while traditional, totally hits the virtual zeitgeist – it’s shaped by the pandemic, from social distancing to conspiracy theories.
