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This is how the online offering was in the 1990s. Swisscom is now beginning a new chapter. Photo: trapezoidal
From internet pioneer to “blue” empire, that’s changing at Swisscom
The largest Swiss provider provided information at a press conference on new entertainment brands and offerings ranging from “Blue Cinema” to “Blue News” and “Blue TV.”
What happened?
Swisscom attended a press conference on Tuesday about new content and a large reach Name change informed. It affects Swisscom TV, the online portal Bluewin, the pay TV channel Teleclub and the Swiss cinema chain Kitag. This is all part of “Swisscom Blue”.
Swisscom is completely revamping its entertainment offering. Among other things, after the competition, the “blue giant” now also launches its TV as an application.
What is a name change?
When the name is changed, the name of the company changes, but not the legal form or legal structure of the company. Existing brand services will be grouped under a new name.
The “Tages-Anzeiger” published the planned name change of Swisscom on September 14.
The Swisscom name will remain.
What’s new?
“Blue”, the English term for blue, is the new umbrella brand for Swisscom subsidiaries. In addition, the following word marks are added for various entertainment services and offers:
- Swisscom TV is now called “Blue TV”
- Telecom becomes “blue +” (Blue Plus)
- Bluewin becomes “blue news”
- Kitag becomes “blue cinema”
It all comes together on blue.ch, according to the press conference. It is the “front door.” However, the offer has not yet been activated. “Coming soon”.
On the new website bluecinema.ch, a temporary reference is made to an email address for the Kitag cinema chain. screenshot: bluecinema.ch
What will change for users?
Existing Swisscom TV customers do not have to do anything, the new software is installed automatically. The “launch” could take up to a week.
Starting Wednesday (morning), the new app will run on smartphones, tablets, and laptops, as well as Samsung TVs, Swisscom announced to media in Zurich on Tuesday. This includes 30 hours of playback and 60 hours of recording capacity. Customers can choose to receive the app for CHF 10 per month or use it for free, but then they have to put up with the hype.
- The new pay TV offer blue More it is available to customers of all Swiss providers.
- The new streaming subscription «Blue Max» It costs 19.90 francs a month. Below «Cinéplay blue» there is an offer in French for CHF 14.90 per month. “Blue Doku” offers documentaries with streaming subscription for CHF 9.90 per month.
- The sports offer is expanded. Under the brand «Blue sport».
- Amazon Prime Video comes in Swisscom Box.
- Blue TV is available to customers through all Swiss providers. Through the application on smartphones and tablets (Apple’s Android and iOS), as well as on smart TVs from Samsung (as of October 6) and LG (date still open).
- The new application will also be available on UPC TV boxes in the coming weeks. Activation with other competitors is scheduled for next year.
- In addition to television, there are also new offers for movies or games.
- For players: The Twitch live gaming platform is now available on Swisscom TV boxes.
- The Swisscom cinema chain blue cinema (formerly Kitag) will release the previous 24 James Bond films in theaters one month before the start of the new James Bond film (on November 12, 2020).
- Despite the new name (blue news), nothing has changed for owners of a Bluewin email address.
Fast internet connections are a prerequisite for the entertainment offensive, said Swisscom chief Urs Schäppi. Even today, 75 percent of data traffic is “video-driven.” As the largest Swiss provider, Swisscom wants to expand the fiber optic network. screenshot: swisscom
Why “blue”?
The name Blue is a reference to the history of Swisscom. In fact, the company entered the Internet business under the brand name “The Blue Window”, which later became “Bluewin”. To date, Bluewin has not only been an email service, but also a news portal.
- In 1994, the then Telecom PTT and a Swiss electronics company (which no longer exists) developed “first visions of an Internet-like portal.”
- In 1996 “The Blue Window” was founded as a cooperation between the two companies. According to Wikipedia, it was the first Swiss provider where customers could call at the local rate.
- In 1999 a “free Internet” (highway) was launched. Customers no longer had to pay a basic monthly fee for Internet access, only telephone charges for the modem connection.
- In 2000 ADSL (Broadway) was launched. That same year, the company was renamed Bluewin AG.
- In 2002, Swisscom acquired 100% of Bluewin AG and dissolved it as an independent company in 2005.
- In 2006, the Bluewin TV television service was launched for ADSL clients through the telephone network.
- In 2009, Bluewin TV will be operated under the product name Swisscom TV.
How does the Internet react?
puff up
With material from the SDA news agency
