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Sergio Ermotti, our superman from the southern canton. Switzerland has never seen a great media staging of a company captain leaving.
Look with honor, Tages-Anzeiger with analysis, 20 minutes with photo series, Financial Times on management style (“expect” truthfulness “), the person Ermotti at Schweizer Illustrierte (” never forget “).
The farewell tour is unique, unique by Swiss standards. All perfectly orchestrated, with today’s highlights: UBS presents a record result with its outgoing boss.
What the media lawyer of the big bank sent this medium to the company by registered letter a week ago does not match the glossy surface.
Watch out, we’re looking at you. That is the message.
“As you know, my client is in a legal dispute with you for another article, and I am not telling you any secret that my client or some of his exponents have already been about to award me the contract for other articles the UBS lawyer.
And then: “You have to take into account the fact that this restriction will no longer necessarily be exercised in the same way.”
One wrong step and there are lawsuits coming.
It is not intended for readers. “This letter, of course, cannot be published in whole or in part,” emphasizes the UBS lawyer.
Die Abmahnung passt nicht zu Ermottis Show-Tour. “Generally speaking, I am open to criticism, but what I don’t like is people who are superficial and not well informed,” said the Financial Times generally.
“If there’s one thing I really hate, it’s hypocrisy. . . For me, it is one of the worst discomforts in our society ”.
Hypocrisy: hypocrisy, hypocrisy. Ermotti hates that. He fought with the media, including the Financial Times.
He put the writer here at press conferences in the lace. This is noticeable: Ermotti does not bow, he speaks frankly.
But how does that fit in with lawsuits, warnings, and posting bans?
The big (business) media eat hand in hand with the head of UBS. The editor-in-chief of the balance sheet (“Resignation with a solid balance sheet”) had a direct line with Ermotti, the editor of Weltwoche is on hand with Ticino.
Ermotti’s former boss for UBS Switzerland sits on the board of directors of Ringier, Blick’s publisher.
The link through Claudio Cisullo, who received the UBS global purchase from Ermotti, is even more personal.
Cisullo is also on Ringier’s board. And the great interview about Ermotti, how he wanted to become a professional footballer as a child and how he met his wife in the Lugano square, was conducted by Susanne Walder.
Ringier’s top man Marc Walder’s wife.
Ermotti-Ringier’s connection with the director of the Handelszeitung is special. Half of the commercial paper is owned by Ringier and the other half by German publisher Axel Springer.
Handelszeitung’s editor-in-chief publishes a regular product together with UBS. It’s called KMU Impulse, a “magazine of UBS, Handelszeitung and Le Temps.”
On page 3, the journalist stands alongside two top UBS executives. Together they shine in the lens.
Does that make independent journalism critical of UBS and its resigning boss impossible? Handelszeitung’s editor-in-chief would say: No.
A month ago he published a balance of Ermotti in the section “Farewell complex”. This turned out to be different compared to the following adulation in many other articles.