Emix mask millionaires counter criticism for exorbitant prices and quality flaws



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The first crown wave was still coming, when 23-year-old Zurich entrepreneurs Luca S. and Jascha R. reacted with lightning speed. With their Emix Trading AG they bought several hundred million protective masks. The masks were made by the Egyptian army, it was said at first, but later it became clear that they could also have been fakes.

At an Egyptian webstore, where the masks were still available in November in a box of 50, the piece cost around 40 cents. Emix bought the products through China or Hong Kong, for the equivalent of 2.80 francs each. After that, they sold around 650,000 masks to the Swiss army pharmacy, at a unit price of almost ten francs.

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