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500 million more sales! Denner made great strides in Corona 2020. Almost 16 percent compared to the previous year, sales rose to a total of 3.8 billion francs. Best sales result in the last decade, says a BLICK spokeswoman.
Customers came to shop less often, but bought significantly more per visit, says a Denner spokeswoman. In addition, as a result of the slowdown in shopping tourism due to the blockade, less purchasing power flowed to neighboring countries.
The discount is resistant to crises. Denner opened 16 new branches and 479 new jobs were created. Denner is not alone with strong business numbers. Together with the two German discount stores Aldi and Lidl, the Migros subsidiary created a total of 1,229 jobs in Switzerland.
The three discount stores step on the gas
The boxes also rang at the two German companies. However, they are silent on the sales figures. That’s part of the tradition, the way they do business. Aldi prefers to talk about 300 new jobs, an increase of 100 positions from the previous year. In addition, ten new branches have been added.
At the same time: Lidl also opened ten branches last year. The discount store created 450 more jobs. Like Aldi, Lidl likely grew by a double digit percentage.
An optimistic outlook for Denner: If things go only half as well as in 2020, they will break the sales mark of 4 billion francs this year. The owner of Migros can be proud of her boyfriend at a discount.
