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The Super League will be presented with a new look at the beginning of the 2021/22 season!
After Raiffeisen’s long-standing engagement, Credit Suisse is now the new title sponsor and namesake. The financial services provider and Ringier Sports AG, the Swiss Football League’s (SFL) exclusive marketer for core advertising rights, have signed a four-year contract. Included in the deal: The CS will not only appear in the name of the league, but will also be present in all stadiums – with perimeter advertising – and on the shirts of the Super League clubs.
For Credit Suisse it is another big step in their support of Swiss football, which has been in place for more than 25 years, either as a senior partner of all U&A national teams for women and men or through participation in popular sport, eFootball. or in the newly planned Zurich football stadium to be called “Credit Suisse Arena”.
“Greater commitment to football”
The new partnership with the SFL makes CS proud, as André Helfenstein, CEO of Credit Suisse (Switzerland) AG explains: “The commitment fits perfectly into our long-standing football sponsorship with the Swiss Football Association and is an additional commitment to football. , Sports and Switzerland “.
Marc Walder, Chairman of the Board of Directors of Ringier Sports AG, is also delighted: “Swiss first-rate football has developed impressively in recent years. This also applies to the Super League. Top sport is an important factor in society. I would like to thank Credit Suisse for their valuable commitment, especially now when clubs, leagues and associations are being challenged by the economic consequences of the pandemic. “
At the moment, it remains to be seen what the new Super League appearance will look like: the presentation should take place before the start of the 2021/22 season. (mpe)
