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Communication at FCB was difficult without social distancing. Inmates regularly reached the public. It was the same with the player revolt in the winter of 2018, it was with the coaches’ chaos in the summer of 2019, and now it’s the same. Common line missing. In the wage exemption dispute, both bosses and players now communicate through their own channels without prior agreement. As a result, the FCB stumbles from one pitcher to the next in a phase where solidarity should be capitalized.
The failure protocol begins this time with a really positive message. On April 3, just three weeks after the blockades started, but at least the FCB announced that the first team donated money to the Basel Children’s Hospital and Swiss Solidarity. When asked “How much?”, The FCB responds only cryptically: “With a substantial contribution.” This creates mistrust among fans, because if the communications department doesn’t exploit the positive messages, there must be a catch somewhere.
Players are now known to donate 20 percent of their monthly salaries, which corresponds to around CHF 200,000. But what about President Bernhard Burgener, CEO Roland Heri, and the rest of the board, who are not making too much, either? The FCB also does not provide an answer here. Mistrust is increasing.
On April 8, a short-circuit action follows, further tightening the already broken bond between the team and the executive floor. To avoid imminent disclosure by the media, the FCB publishes a message at 22.09 with a water level report on the ongoing wage exemption negotiations. The players rejected the proposed 70 percent pay cut in April, May, and June, and negotiations continued. Rather than finding a solution together and then communicating it, players publicly present themselves as crisp bags.
Although the FCB writes in the announcement that it will no longer have any questions on the matter until the negotiations are completed, CEO Heri gives an interview on regional television the next day, trying to remedy the damage that has occurred. This also recalls the summer of 2019, when silence was proclaimed, but Burgener gave the boulevard a spontaneous explanatory interview in which the most important questions were not asked and, consequently, were not answered. It would be entirely possible to hold a digital press conference from the home office, in which Burgen would take a better position. But the president persists and refuses to answer any questions.
Large discrepancies between players and club.
After “Blick” on April 14 revealed that the team’s players supposedly only want to give up 5 percent of their salary in the salary dispute, the players, again at a late hour, announce themselves with a message. This is also distributed through their own channel: Instagram. “The accusation that the team is not ready to deliver part of their salary is not true!” Says the publication, which all players unlock at 9 p.m.
This publication is also not managed without a return transport against the club leadership. “All the players donated with the intention that the money be used where it is most urgently needed due to the crown problem,” he says. The team was also prepared to give up part of his salary in the coming months when there were no games. As long as players know where the money is going and what it is used for.
The team’s mistrust can be clearly felt along these lines. And above all, they raise a question: don’t the players know that FCB already spent significantly more than it earned in the financial years 2018 and 2019 and that the financial situation was further aggravated by the crown crisis? Apparently, the players did not recognize the gravity of the situation, which in turn is also a failure to manage the club. Because the reason the club urgently needs players to give up their salaries apparently was not shown with sufficient transparency. His answer: there is no resignation without trust. And after all the failures, restoring that trust is no easy feat.
